Universal Music Greater China bolsters GBA music scene with new label division

Universal Music Greater China (UMGC), a division of Universal Music Group (UMG), has unveiled a new label division named Universal Music China Greater Bay Area (UMCGBA). 

This initiative marks the first time a major music company has established a division in China's Greater Bay Area, with its new headquarters in Shenzhen.  

One of the world's most dynamic music markets, Universal Music Greater China now has offices in Beijing, Hong Kong, Shanghai, Shenzhen and Taiwan to fully support the next phase of growth across the region. 

Led by Gary Chan (pictured right), who currently serves as managing director of Universal Music Hong Kong and senior vice-president of UMGC, the new division will bolster the Greater Bay Area's music scene by embracing its economic and cultural vibrancy. 

It also aims to elevate both the local and global appeal of the region's diverse musical heritage. 

Upon its establishment, UMCGBA will assemble a robust local team dedicated to marketing, A&R, and artist management, with the vision to discover and cultivate local talent across the GBA.  

Additionally, it strives to transform the local music scene by blending global musical trends with the Greater Bay Area's vibrant and youthful energy.  

This innovative approach not only taps into the region's rich musical heritage but also engages with the expansive entertainment landscape, offering creative and immersive entertainment experiences that captivate audiences worldwide. 

With a combined GDP contributing 11.1% to China's total in 2023 and a population surpassing 86 million, the GBA is seen as a promising economic powerhouse and cultural epicentre, accounting for nearly a quarter of China's music performance revenue, according to the release. 

Timothy Xu (pictured left), chairman and CEO of Universal Music Greater China, said, "The launch of UMCGBA represents a strategic expansion, leveraging the vast market potential and unique cultural atmosphere of the Greater Bay Area. We eagerly anticipate welcoming the outstanding talents from this region to join us in driving forward, the next era of Chinese pop music. In this pursuit, we are setting our sights on transforming the GBA into a trendsetting hub that epitomises creativity, vitality, and connectivity, crafting fresh musical expressions and innovative entertainment experiences." 

Adam Granite, executive vice-president, market development of Universal Music Group, said, "Our commitment to the Greater Bay Area is part of UMG's global strategy to invest in local and regional music scenes, particularly in rapidly growing markets like China. By deepening our roots in local cultures and enhancing support for local artists, we aim to elevate the Chinese music landscape and introduce its unique sounds on the world stage." 

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