Uniplan names Andrew Au chief strategy officer

Brand experience agency Uniplan has appointed Andrew Au as chief strategy officer. In this newly created role, he is responsible for expanding the agency's business and strategic customer consulting on an international level.

Au has more than 20 years of experience in marketing, experience design and creative tech. He joined from Wander Consult, a growth and advisory consultancy focusing on the media, agency and metaverse sectors. According to his LinkedIn, Au has experience in business representation, business development, brand consulting, marketing and growth advisory services. Clients that he served include companies in the media, design consultancy and NFT and metaverse sectors.

Prior to this position, he worked for agency "Eight" in Singapore for two years, where his last position was regional managing director for APAC. Before that, he spent many years in regional marketing for The Economist Group and Fortune. In his new role, he will also report directly to chairman and group CEO Christian Zimmermann.

"I am very pleased that we have been able to win an internationally recognised top manager like Andrew Au as chief strategy officer for Uniplan. He will further enhance our consulting capabilities across all locations, with a particular focus on our business in Asia. Transformation brings with it cultural and organisational changes. So it's good to have someone with his experience on board," said Zimmermann.

Au said, "Uniplan has already embarked on the journey from an implementation-strong agency to a holistic consulting firm for brand experience. I was particularly impressed by the absolute will to transform - both in terms of content and technology - and of course the international focus with an emphasis on Asia."

The agency made senior appointments last year. It appointed Sonny Shen as managing director who plays a key role in enhancing the business for Shanghai office and reports to Geraldine Chew, CEO, Greater China. The Shanghai office also relocated Aiden Liu to the Shanghai office as executive creative director.

With over 20 years of marketing and sales experience on a range of platforms, Shen is an experienced professional with a demonstrated history of working in the areas of experiential marketing solutions, public relations and brand building. Shen was previously managing director of Edelman, a global public relations consultancy firm. Under her leadership, Uniplan claims that the company doubled its size in just three years to become the biggest international marketing communications firm in Shanghai.

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