Time Out launches new vertical to spotlight the best of Asia

Lifestyle publication Time Out has launched a new vertical, Time Out Asia, to create a regional hub and expand its city and country-wide “best of” content.

Bringing together all of Time Out’s content across Asia in one go-to destination for locals and travellers alike, Time Out Asia will feature content about the best things to do, see, eat and drink as well as travel news and recommendations to inspire its experience-hungry audience which has a growing Gen Z share and a high interest in travel and going out, it said. 

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Time Out has been curating content and engaging its audience and advertising clients in Asia since 2007, with an audience of millions across Singapore, Hong Kong, Malaysia, China and Japan – as well as in Thailand where Time Out recently announced MediaMagination as its new franchise partner.

Alongside the launch of Time Out Asia, Time Out will expand its content across Kuala Lumpur, Bali and Jakarta, and going forward will add content in further countries across the region.

This next step comes shortly after Time Out expanded its content in Australia, the US and the UK with national coverage and audiences to drive further growth.

Time Out offers content across multiple platforms, including web, mobile, social media, video, audio, newsletters and live events. This, combined with its targetted audience, creates a unique and compelling proposition for advertisers seeking local, regional, national and global campaign opportunities, it said in a statement. 

The in-house creative solutions team at Time Out also develops 360-degree campaigns that blend digital and experiential offerings for numerous industries. 

MARKETING-INTERACTIVE has reached out for more information. 

This comes shortly after TSL Media launched a new publication titled Colto. The magazine aims to be an indispensable resource, detailing the finer aspects of lifestyle in Singapore and beyond. 

Colto will only be available in Singapore and will cater to affluent, high net-worth individuals in Singapore. It also aims to inspire those who aspire to achieve such a lifestyle. 

The magazine will curate luxurious experiences across lifestyle, desires and beauty and wellness. Lifestyle includes gourmet dining and entertainment while desires include high fashion, jewelry and timepieces. 

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