TikTok TV makes its way into Indonesia

TikTok is on a mission to bring its addictive app to more screens with the launch of TikTok TV and now, Indonesians will have a chance to experience the new app as it comes to Indonesia. The app is now available in Indonesia through Google TV, Android TV, and Samsung smart TVs, according to media reports. It will reportdely come to LG smart TVs very soon. 

Through TikTok TV, users can watch trending and viral videos through the “For You” and “Following” sections, much like the mobile application. Users can also log into their existing accounts though the TV app so they don't lose their progress.  TikTok TV in Indonesia comes as countries such as Singapore and Malaysia see the app entering its regions. 

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The news comes as TikTok reportedly shaved US$2 billion off its ad revenue target for the year 2022. During a meeting with a handful of employees last year, CEO Shou Zi Chew said its ad forecast has been slashed to US$10 billion. The revised number did not include smaller business segments such as eCommerce.

According to the Financial Times, initial revenue for the year was projected to be between US$12 billion and US$14.5 billion. Employees were reportedly "blamed for not driving enough sales" in advertising and eCommerce. However, TikTok was also said to have overspent in other aspects including salaries and social events, FT said.

In addition to slashing its ad revenue target, TikTok also reportedly restructured its US operations, laying off "hundreds of staff" over the past three months, FT said. A similar plan was carried out in Europe earlier in 2022.

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