These are the MARKies Awards 2024 finalists
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The long-awaited official shortlist for MARKETING-INTERACTIVE’s MARKies Awards 2024 is now available for public perusal. In its 15th edition, the awards highlight a diverse array of ingenious, visionary, and impactful campaigns curated by Singapore’s most reputable agencies.
This year’s 44 enterable categories spotlight the return of many fan-favourite categories and the addition of eight new categories, including ‘Most Creative – Gamification Campaign’ and ‘Most Effective Use – Performance Marketing’. The most successful agencies across the two themes – Creative Ideas and Media Usage—also stand the chance to attain the Overall Creative Ideas MARKie and the Overall Media Usage MARKie titles, respectively.
The MARKies Awards 2024 was judged by 32 senior marketing professionals from around the region.
“The diverse range of entries has not only showcased incredible talent but also highlighted the effective strategies applied in their execution through the use of various media,” said Lena Soh, director of digital marketing and sales of Babilou Family Singapore. She added that this "wonderful recognition" has been "deeply rewarding", emphasising the importance of celebrating and nurturing creativity in all its forms. "In this context, everyone emerges as a winner,” she said.
Joyce Yao, director of marketing communications, York Hotel Singapore, also highlighted the awards’ strong participation rate and quality of entries, with the efforts of marketing teams and PR agencies across various industries resulting in an “array of splendid campaigns”. She concluded that every campaign not only showcased "creative brilliance" but also reflected thorough research aimed at delivering impactful messages to ensure success, brand cohesion, and customer connection.
"Congratulations to all the marketers who have been part of this journey and made it this far,” she said.
The winners of the 15th Annual MARKies Awards will be announced at a live gala dinner and celebration in Singapore on the 26th of April at the Ritz-Carlton.
So, who has earned a spot on the shortlist? Our jury panel has selected the following finalists.
For gala packages, speak to our project managers for more info:
Reggie Ola
Senior Regional Project Manager
Tel: +65 6692 9031 Ext 813
Mobile: +63 9955458533
Email: reggieo@marketing-interactive.com
Leshka De Leon
Regional Project Manager
Tel: +65 6692 9031 Ext 816
Mobile: +63 9550491519
Email: leshkadl@marketing-interactive.com
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