Tech firm The Trade Desk names new senior VP of South Asia

Global advertising technology firm The Trade Desk has named Rose Huskey as its new senior vice president of the South Asia region, according to the company in a statement. Huskey will report to Tim Sims, chief revenue officer, in her new role and will lead the company’s business and growth strategy across Australia, New Zealand, Southeast Asia and India.

Huskey brings close to 25 years of industry leadership experience across the Asia Pacific region to The Trade Desk. Most recently, she was chief client officer at WPP media agency Wavemaker. There, she was responsible for leading the business growth strategy across the Asia Pacific region.

Don't miss: Tech firm The Trade Desk launches ad campaign to rally advertisers to improve the Internet

Prior to that, Huskey was Wavemaker’s chief executive officer for the Southeast Asia region, where she spearheaded new business initiatives and drove client engagement. Before joining Wavemaker, Huskey led business growth strategy as chief client officer of the Asia Pacific region at Maxus Global, another WPP media agency.

She has also held roles in companies such as Maxus Global as its chief client officer, Teligence, MW Media Group and OMD Worldwide. 

"Huskey has a wealth of leadership and business strategy experience, and we’re thrilled to have her join our team,” said Sims. “Her proven ability to help brands elevate their marketing strategies to align with evolving market trends, coupled with her strong relationships with industry and brand leaders within Asia Pacific, will play a pivotal role as we continue to scale our business in the region.”

“I am thrilled to join The Trade Desk, where I see tremendous opportunity in helping our clients embrace data-driven advertising,” said Huskey. “It’s exciting to join a team that is committed and passionate about delivering innovation that supports marketers’ business objectives as they navigate the changing media landscape on the open internet.”

The appointment comes shortly after The Trade Desk, launched a campaign that sheds light on the business practices of “walled gardens” such as Google while calling for a more open and transparent advertising approach on the open internet.  

The ‘Unbreak the Internet’ campaign calls out Google and how its tactics and behaviours within the advertising ecosystem are 'breaking' the Internet. The campaign serves as a call to action for advertisers, publishers and anyone who touches the advertising ecosystem to come together to do their part to improve the internet. This campaign's goal is to create a fair and competitive ecosystem for advertisers, publishers and consumers.

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