Susana Tsui leaves CEO of media role at theAsianparent

Susana Tsui has left her role as CEO of media from theAsianparent. The former Dentsu Aegis Network's group CEO of the China market joined the organisation in September last year.

At theAsianparent, Tsui (pictured) was tasked with strengthening the brand across mature and new markets. As CEO of media, she helmed theAsianparent’s content, community and media platforms, including its website and community app that was launched last year in September. Tsui left Dentsu in March 2019, after the agency restructured its Asia Pacific regional business into three clusters from the original five.

In a statement to Marketing during her appointment with theAsianparent, Tsui said having been in the marketing and advertising industry for close to 25 years, this opportunity came at the right time when she was considering a change in environment.

Tsui has held various notable roles in the marketing and advertising industry, previously the group CEO of Dentsu Aegis Network China, managed over 22 agency brands across five cities in the country. She has also helmed roles such as Asia Pacific CEO of PHD and Asia Pacific COO of OgilvyOne. TheAsianparent boasts a monthly network reach of more than 25 million users. Recently, the firm bagged an 8-figure funding led by Chinese tech giants Fosun and JD.com. With this funding, theAsianparent aims to expand its operations to various markets and enter the eCommerce space.

Meanwhile, group CEO and founder of theAsianparent Roshni Mahtani said Tsui has been with the company for six months and it became clear that she would like to pursue other opportunities that she is passionate about. "We mutually and amicably decided that she would embrace other opportunities which she has plenty of," Mahtani said. 

Separately, she said that theAsianparent "has been doing tremendously well". Its Q1 traffic for the year more than doubled and its revenue is up nearly 25% year-on-year. The company will continue to build its team in Singapore with Leroy Lim at the helm of the media business. 

Last November, theAsianparent bagged a seven-figure funding in its series C2 round from new investors Mirae Asset Financial Group and NAVER Corporation through the joint Mirae Asset-Naver New Growth Fund. In July last year, it secured an eight-figure series C funding led by Fosun International.

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