South Korean fashion brand Matin Kim opens first store in HK

The South Korean designer fashion brand Matin Kim has launched its first-ever store in Hong Kong, as part of its expansion in the APAC region. 
 
Spanning approximately 1,500 square feet, the new store located in Causeway Bay showcases a wide range of the brand’s signature items alongside the latest seasonal products. The interior design mirrors Matin Kim’s distinctive rough, free, and natural aesthetic, seamlessly integrating various product details to fashion a space that encapsulates the brand’s unique identity. 
 
The store will debut with Matin Kim’s 2024 Pre-Fall Collection ‘Ready, set, ok’. This collection captures the journey of creating a seasonal collection, featuring a variety of styles such as T-shirts, leather handbags, and loafers, as well as accessories such as wallets and cardholders. From raw, behind-the-scenes moments to the precision of the final showcase, the collection finds harmony in contrasting appearances. 
 
The brand has also invited Ivy So from the local girl group COLLAR to be the first visitor to explore the new store and the early autumn collection, enabling her to immerse herself in the sought-after fashion and comfort culture cherished by Korean girls. 
 
Matin Kim has gained significant popularity in South Korea and across Asia due to its distinctive and outstanding branding. As a result, the brand has started expanding into various regions of Japan. Building on the success of a pop-up store in Nagoya, Matin Kim is now geared to bring its unique brand experience to Hong Kong. 
 
The brand embraces a minimalist design philosophy, shunning unnecessary details and drawing influence from contemporary menswear to challenge the traditional design conventions of minimalist women’s clothing.  
 
The brand also champions a trendy yet comfortable fashion culture that effortlessly integrates into daily life. Key design elements include distressed denim, intricate stitching, hand embroidery, and metallic accents, transforming basic items into casual yet chic pieces with a unique sensibility. 
 
To celebrate the grand opening, a Hong Kong iconic double-deck tram has been wrapped in Matin Kim’s distinctive style and shuttle between Hong Kong Island from today, symbolising the brand’s joyful arrival in the city. 
 
Launched in 2018, Matin Kim is conscious of trends while pursuing comfort and aims to create a fashion culture that can be worn in any situation in everyday life. The brand strives to harmonise a distinctive sense of freedom and a rough style within the diverse tapestry of daily fashion cultures.

MARKETING-INTERACTIVE has reached out to Matin Kim for more information. 

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