Savouring success: How Heydaysss and Oliver’s Super Sandwiches revolutionise healthy menu

Have you ever found it challenging to find a healthy, delicious meal during your lunch break? This common dilemma has been a persistent issue for many health-conscious individuals. Oliver's Super Sandwiches, with the expert guidance of Heydaysss, embarked on a mission to change this narrative by introducing a new Keto menu.

The perfect partnership

Heydaysss, a boutique digital agency with over 15 years of industry experience, is renowned for its deep expertise in digital marketing, production, and creative projects. Its diverse client base ranges from FMCG products and investment funds to electronic payment systems, showcasing its versatility and excellence.

When Oliver's Super Sandwiches decided to launch its new Keto menu, it needed a partner who could help it resonate with a younger, health-focused audience. Heydaysss was the perfect choice for this ambitious project.

Crafting the campaign: A recipe for success

Oliver's Super Sandwiches faced a significant market challenge: its traditional menu, while popular, wasn’t attracting the younger, health-conscious crowd. it needed to innovate and entice this demographic with something fresh and exciting.

Heydaysss developed a comprehensive digital strategy to launch the Keto menu, ensuring it resonated with the target audience. Leveraging the power of influencer marketing, Heydaysss enlisted ten influencers, each representing a segment of the target demographic.

From university students to fitness enthusiasts, these influencers created engaging Instagram Reels that showcased the Keto dishes from various unique perspectives. This made the content both relatable and captivating.

The campaign didn't stop at influencer content. It also included creative Instagram posts and interactive wall games that encouraged users to engage with the brand in a fun and meaningful way. To add credibility, Heydaysss collaborated with a Keto expert and a gym owner, who provided professional insights into the health benefits of the Keto diet.

This multi-faceted approach ensured that the message was both persuasive and authoritative.

Joint promotions with local gyms further cemented the campaign's appeal to fitness enthusiasts. These partnerships created a natural link between the Keto diet and an active lifestyle, making the new menu items even more attractive to the target audience.

Execution excellence

The campaign was executed in meticulously planned stages. Influencers were the first to generate buzz with their captivating Reels, drawing immediate attention and engagement. As the campaign gained momentum, interactive posts and wall games kept the audience engaged, while expert endorsements added depth and credibility. The seamless integration of these elements ensured that the campaign maintained a high level of engagement and interest throughout its duration.

The results were impressive. The influencer Reels garnered significant views, with some Reels achieving remarkable engagement. The interactive wall game saw active participation, further boosting user interaction with the brand. Expert-endorsed videos not only reached a wide audience but also significantly boosted engagement levels. Gym promotions successfully targeted fitness enthusiasts, broadening the campaign’s reach and impact.

Heydaysss: Pioneering digital excellence

Heydaysss demonstrated that even a boutique agency with a small team can drive massive impact. Its expertise in digital marketing and creative strategy, combined with a deep understanding of market dynamics, enabled itself to execute a campaign that not only met but exceeded objectives.

Oliver’s Super Sandwiches now enjoys a revitalised brand image, a broader customer base, and a popular Keto menu that’s here to stay. The campaign’s success underscores the power of a well-crafted digital strategy and the importance of choosing the right partner.

For more groundbreaking campaigns and insights into how we can transform your brand, visit Heydaysss. Together, we can turn challenges into opportunities and visions into reality.

This article is sponsored by Heydaysss.