Sasa unveils ADHD-friendly meal solutions to support families in Indonesia

Sasa Inti (Sasa) has launched a special new packaging to help parents cook easier and more delicious meals catered to children with ADHD.

According to Sasa, 1 in 20 Indonesian children have Attention Deficit Hyperactivity Disorder (ADHD). With a proper diet, symptoms can be more controlled.

As a result, Sasa came up with 'Sasa Kids ADHDition', a special packaging with MSG, coconut milk and spices that have been specially grated and chopped up so parents can cook easier. 

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The packaging is shaped like a cube and parents need only open each square to pull out small package of already prepared spices and ingredients. 

The packaging also includes recipe ideas so that parents can make easy and healthy meals for their kids. 

The packaging was designed by FCN Creative – Storikka and artist Martcellia Liunic.

"With Sasa ADHDition, you can cook for your little ones without the hassle," it wrote in an Instagram post. 

MARKETING-INTERACTIVE has reached out for more information. 

More companies are starting to put the spotlight on people with disabilities in the last few years. Recently,global technology company Mastercard committed to driving inclusion for persons with disabilities (PwD) with a new awareness campaign to spotlight autism acceptance in Singapore.

Launched in partnership with Hidden Disabilities Sunflower (HDS), St. Andrew’s Autism Centre, HSBC, and Frasers Property Singapore, the #AcceptanceMatters campaign aims to raise awareness of autism by emphasising real-life stories of persons with autism, addressing the existing gap in empathy and understanding to drive acceptance and foster a more supportive community.

Similarly, HDS has been driving awareness and understanding of hidden disabilities by using a distinctive sunflower on wearable items like lanyards and pins.

By wearing the sunflower, individuals signal that they might need extra help, understanding, or more time. In Singapore, Mastercard will sponsor and support the distribution of HDS wearables through St. Andrew’s Autism Centre. These wearables will also be progressively distributed at HSBC branches and offices.

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