Sales and marketing one of the top 5 highest paid industries in Singapore

Recruitment service provider Kelly Services has released details of the highest paid industries and sales and marketing has made the cut. Also making the cut are industries such as IT, accounting, banking and finance, and the healthcare/ life sciences sectors.According to Kelly Services, content marketing is expected to grow by 5 to 10% this year and this is going to help marketers as they look to increase digital marketing to 35% of their total budget by 2026. As the use of digital marketing increases, marketers will become more dependent on data insights to make informed and strategic decisions. Hence the industry can expect more hiring for marketers proficient with data analysis tools, said the study.“Despite the challenges in the global economy, bright spots remain in the financial technology, big data, as well as digital marketing sectors where ­demand for talent will continue to rise throughout 2016,” said Foo See Yang, vice-president and country general manager of Kelly Services Singapore. As for sales, the roles will become more specialised as sales professionals rapidly adapt organisational models, processes and new technologies to generate sales and efficiencies. Mobile marketing is becoming increasingly important and fast becoming the dominant medium for marketing."Millennials remain a core target group, with their unique and ever-changing ways. Marketers need to grapple with these changes to continue to remain relevant,” said the study.Foo said while Singapore’s economic outlook remains tepid for the next six to nine months, jobseekers "can take comfort that despite slower growth", the country’s unemployment rate remains healthy at 2.9% in 2015."To attract the best talent, employers need to provide a competitive remuneration but also satisfy their employees’ other needs, to help them thrive professionally and personally. Correspondingly, employees need to continue to upgrade their skills to remain relevant in the job marketplace," he added.As employees’ expectations of work are changing and employers have to keep up to retain their talents, there is a growing number of people interested in jobs that empower them to achieve both career and personal aspiration.In Singapore, employees are looking to “design” the perfect balance between their personal and professional lives. Hence, for employers to retain the loyalties of their talents, they need to do more than offer traditional inducements.  The Republic experienced its slowest economic growth since 2009 with GDP growth decelerating from 2.9% in 2014 to 2.1% last year. Economic growth in the last quarter of 2015 was mixed, supported by public-sector activities and an expansion of the Services sector. Overall, employment of locals fell by 8,900 and the employment of foreigners continues to slow in 2015.Kelly Singapore has been partnering the finest local companies, key government agencies as well  as some of the world’s most respected multinational companies to deliver the best talent in the market. Its centralised recruitment hub makes over 23,000 placements in Singapore last year.