Navigator Investments Services rebrands to GROW with Singlife

Navigator Investment Services (Navigator) is rebranding to GROW with Singlife. GROW is an integrated investment platform looking to provide individuals with a seamless investment experience.

Originally known as Navigator, the platform began operations 20 years ago in Singapore. Under a new management team and with significant focus placed on technology and strengthening its product offerings, the business brought in new strategic initiatives. Its adviser enablement ecosystem, ELEVATE was created to provide a wider range of financial tools, insights, bespoke programmes, and experiential events for its users.

Now, under the new name GROW, the company is looking to position itself as an integrated investment solution which leverages technology to provide tailored services, so advisers can provide meaningful and impactful guidance to their clients.

Don't miss: Singlife with Aviva now officially rebranded to Singlife

Akhil Doegar, chief executive officer, GROW, said the company recognised the need for a brand change that acknowledges its present position while paving the way for future growth.

“The rebranding isn’t just a marketing strategy; it signifies our strategic intent to build and invest in becoming the go-to platform for advisers, supporting the mass affluent market,” Doegar said.

The rebrand is driven by the ethos of “All things considered”, which emphasises human touch, and going beyond looking at finance as an industry focused on numbers. It aspires for the financial services industry to provide more holistic advisory and to be a people-focused business that values human connection.

Ee Ghim Chua, head of strategic brand, Communications & Design, GROW, added that while “finance may often revolve around numbers, life is much more”. As such the brand idea centres on empathy and authenticity.

“The considered choice is calm, caring, and compassionate. It prioritises human attention over automation and fosters partnerships over transactions. Our mission is to enable advisors to partner with clients in making more thoughtful choices throughout their entire financial journey,” Chua added.

According to a press statement, the rebranding commitment comes at a time when the industry is characterised by the emergence of direct-to-consumer platforms, robo-advisory services, and self-directed investors.  As such, the new GROW will concentrate on three strategic areas: 

1. Strengthening core capabilities: GROW will focus on building and sustaining trust and loyalty by delivering an efficient and reliable platform.

2. Accelerate Growth: GROW will continue to forge strategic collaborations with leading asset management and digital asset platforms to boost market share.

3. Unlock Value: GROW will deepen its rapport with advisers through its exclusive events, provide advisers with impactful, actionable insights for business success, and facilitate a culture of development with courses and thought leadership initiatives.

Pearlyn Phau, group chief executive officer, Singlife, said: "For over two decades, Navigator has been a trusted financial compass, guiding countless Singaporeans on their investment journeys. GROW will continue to play a vital role in Singlife's ecosystem. With the support of our future-ready advisers, GROW will be able to serve its clients better than ever, with innovative investment solutions for their journey to wealth creation." 

The biggest conference is back! Experience the future of marketing with 500+ brilliant minds at Digital Marketing Asia on 28 - 30 November in Singapore. Uncover groundbreaking strategies that connect leading brands with their target audiences effectively.

Related articles:
Singlife with Aviva now officially rebranded to Singlife
Singlife names first local brand ambassador
StashAway hires head of brand from Singlife