Mob-Ex Awards 2023 shortlist unveiled

The finalists for MARKETING-INTERACTIVE’s Mob-Ex Awards 2023 have been officially revealed, and as of now, the list is publicly accessible on the awards programme's website. This is the awards’ 11^th edition, with finalists emerging from all over Asia and Oceania.

Out of the 42 categories open for entry, under the two themes of ‘Industry Specific Use of Mobile’ and ‘Channels & Initiatives’, this year maintained several well-received categories and included the introduction of six newly-curated categories: ‘Best Use of Mobile Commerce’, ‘Best Use of Personalisation’, ‘Best Use of Real Time Marketing’, ‘Best Campaign – B2C’, ‘Best Campaign – News & Media’, and ‘Best Campaign – Telecommunications’.

One agency and one brand will also have the extraordinary opportunity to elevate their reputation and make a resounding impact by attaining the prestigious title of 'Mob-Ex Champion.' This coveted accolade will be bestowed upon the entrant with the highest score among the winning entries.

The Mob-Ex Awards 2023 was judged by 25 senior marketing professionals from around the region.

"It was an honour to participate as the judge of this year’s Mob-Ex Awards. Witnessing the remarkable Mobile Marketing efforts and initiatives across Asia and Oceania has been proof of how important it is for industries nowadays to ensure accessible services to achieve great business growth." said jury member Kenny Kwanto, the chief marketing officer of Lion Parcel who was commenting on the entries. "Many finalists showcased great examples of how a variety of use of digital technology intertwined with great strategies can create various initiatives like never before. The journey to success is creativity, and I believe Mobile Marketing campaigns will be a good call to improve business nowadays,"

Additionally, Cinn Tan, chief commercial and marketing officer of Pan Pacific Hotels Group, noted that she reviewed many creative entries that showcased the effective implementation of digital assets, with "impressive" ROI. "It was a pleasure to review how successfully these brands have utilised creative social and digital marketing. Congratulations to the shortlisted nominees,” she said. 

"I'm absolutely thrilled to be a judge at this year’s Mob-Ex Awards. Since we are always on our mobile, advertisers surely have to work and think about this platform seriously. It was amazing to see the incredible work and creativity across the region. The finalists have displayed exceptional use of features of modern mobile technology to attract and engage their personal customers," added Nesya Lestari, the head of ATL marketing at POCARI SWEAT from Amerta Indah Otsuka.

The winners of the 11^th annual Mob-Ex Awards will be announced at a live gala dinner and celebration in Singapore on 11 August 2023 at Shangri La Hotels and Resorts.

So, who made the cut? Our judging panel has selected the following finalists.

For gala packages, speak to our project managers for more info:

Seraphine Neoh
Senior Regional Project Manager
Tel: +65 6423 0329 Ext 232
Email: seraphinen@marketing-interactive.com

Cariza Ratin
Regional Project Manager
Tel: +65 6692 9031 Ext 815
Mobile: +63 9773992585
Email: carizar@marketing-interactive.com

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