LOOK Media Literacy Council creates customised emojis

A set of eight emojis were created by the Media Literacy Council to promote a safer, responsible and positive use of the Internet. The eight emojis are represented by four core values: “Respect”, “Responsibility”, “Empathy” and “Integrity".While the actual Safer Internet Day has passed, the campaign is still on going and members of the public have been encouraged to take the Emoji Face Challenge. The challenge engages them to mimic one of the eight emojis created by taking a selfie or a video of themselves. They will then have to share the video via #BetterInternetSG and tagging three other friends to participate too.The creative and media agency is Mandate Communications.OOH media owner Moove Media has  also arranged to have four SBS Transit double deck buses wrapped in ads of people mimicking four of the eight emojis to raise public awareness of the challenge until May 2016.Jayne Kwek, CEO of Moove Media said: “Double deck buses are giant moving billboards. They are very visible and always on the move, which will not only extend the reach of the campaign, but also deepen the impression the emojis would have on the target audience.”