Marketing Excellence Awards Philippines 2022: Finalists Announcement

The Marketing Excellence Awards has returned for the second time around to celebrate Philippines’ exceptional campaigns and talent that have demonstrated their ingenuity, inventiveness and resourcefulness throughout this challenging year.

There are 35 categories that the finalists are crossing swords for, with gold, silver, and bronze trophies to win. Each category has been meticulously planned to highlight an extraordinary aspect of the entries, and above all, the coveted title of “Marketer of the Year” will go to the best performing entrant across all categories.

The awards were judged by 17 client-side marketers. One of the jury members, Arlyn O. Corpuz, head of marketing of Santé International, commented, “This year’s entries prove that no matter the budget, the circumstance, the environment, an excellent marketer’s experience and gut will always be a force to help a company thrive, not just survive."

Additionally, jury member, Jed Estanislao, head of marketing division, Eastern Telecommunications Philippines, said, “Beyond meeting performance metrics, the participants this year were able to drive value to their customers further by using the power of their brand to respond to customer issues and provide thought leadership through purposeful campaigns.”

So, who impressed our judges? Here are the 2022 MEA Philippines finalists:

1. Excellence in Advertising
• Who's A Good Hooman?, Allianz PNB Life Insurance
• Ipakita Ang Tibay ng Iyong Ngiti: Challenging Filipinos’ Toxic Positivity and Inspiring them to #SmileStrong, Colgate-Palmolive
• #DiKaNagiisa Johnson's Baby Mother's Day, Johnson & Johnson
• Bear Brand Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share, Nestlé Philippines
• Unilever’s Closeup Earns the Right to Play with Mobile Gamers, Unilever Philippines

2. Excellence in B2B Marketing
• Cignal’s Awesomefest 2022: Take on the Future!, Cignal TV
• E-Huddle 2022, Eastern Communications
• Globe Business: Solutions from Shawn, Globe Telecom
• Dell, HPE, Lenovo Lead Gen, Integrated Computer Systems
• The Future of Work, KMC Solutions

3. Excellence in Brand Awareness
• Claritin - Feel the Clarity, Bayer Philippines
• Better Sari Than Sorry, Bayer Philippines
• Live Like a Pro, Beko Philippines
• #AnchorButterDaysAhead - Turning Butter into a Trend (no, not that song by that boyband), Fonterra
• Grab and Ride, Henry Buildex Prime
• Para sa Life Home, Credit Philippines
• HSBC Bridges Filipinos with the world, HSBC Philippines
• #WeAreOP360, OfficePartners360 (OP360)
• Raise, Live, Connect with RLC Residences, RLC Residences
• Spotify Lyrics Sharing, Spotify

4. Excellence in Brand Strategy
• Better Sari Than Sorry, Bayer Philippines
• Go Crazy, Del Monte Philippines
• Galing DITO, DITO Telecommunity Corporation
• #AnchorButterDaysAhead - Turning Butter into a Trend (no, not that song by that boyband), Fonterra
• PHIRSTories, Phirst Park Homes

5. Excellence in Communications / Public Relations
• Allianz PNB Life Thought Leadership, Allianz PNB Life Insurance
• Berocca - Supercharged Squad, Bayer Philippines
• Canesten #GoodbyeFungiChallenge, Bayer Philippines
• M Safe, Golden Arches Development Corporation
• Palawan Pawnshop Kasambahay Kasambuhay 2021, Palawan Pawnshop - Palawan Express Pera Padala

6. Excellence in Content Marketing
• Building Brand Love through Moment Marketing, Bank of the Philippine Islands
• Elevate Your Finances in the New Normal, Moneymax
• Charot Readings, Spotify

7. Excellence in Corporate Social Responsibility
• Alagang Ayala Land Social Enterprises Digital Marketing Campaign, Ayala Land
• GForest - 1 million trees planted, G-Xchange
• Payo Para sa Life, Home Credit Philippines
• SOGO CARES, Hotel Sogo
• Lenovo EdVision Program, Lenovo Philippines
• Manulife Peso Smart, Manulife Philippines
• Nestlé Wellness Campus Digital Communities, Nestlé Philippines
• Palawan Pawnshop Kasambahay Kasambuhay 2021, Palawan Pawnshop - Palawan Express Pera Padala
• #GreenLifeGreatLife CSR Activities, Personal Collection Direct Selling
• Carbon Footprint CSR Initiative, Sourcefit Philippines

8. Excellence in COVID-19 Related Campaign
• E-Huddle 2021, Eastern Communications
• M Safe, Golden Arches Development Corporation
• Hotel Sogo 11 So Safe Innovation, Hotel Sogo
• McDonald's Classroom, McDonald's Philippines
• MIMS COVID-19 Public Health Campaigns, MediMarketing
• Safer and Happier Outdoors at Megaworld Lifestyle Malls, Megaworld Lifestyle Malls
• It Gets Better Metropolitan Bank & Trust Company (Credit Cards)
• CHUCKIE Snack N’ Play, Nestlé Philippines
• SMDC Health and Wellness Caravans, SM Development Corporation
• SM Supermalls Vaccination Program, SM Supermalls

9. Excellence in Customer Engagement
• Trinoma Milk Tea Festival, AyalaLand Malls
• HSBC Premier: Borderless and Lifestyle Series, HSBC Philippines
• #DiKaNagiisa Johnson's Baby Mother's Day, Johnson & Johnson
• CHUCKIE Snack N’ Play, Nestlé Philippines
• Palawan Pawnshop Kasambahay Kasambuhay 2021, Palawan Pawnshop - Palawan Express Pera Padala
• SMDC The Good Guys Volunteers, SM Development Corporation
• SM Supermalls: SuperMoms Club, SM Supermalls

10. Excellence in Data-Driven Marketing & Consumer Insights 
• Real-Time Contextual Engagement, Bank of the Philippine Islands
• RBank Digital, Exist Software Labs
• HSBC Platinum Visa Rebate Credit Card, HSBC Philippines
• Malayan PetCare, Malayan Insurance
• Know Your Ys and Zs, Manulife Philippines
• Seaoil (Lifetime Free Gas Promo), Seaoil Philippines

11. Excellence in Digital Marketing
• ‘Unang Sulyap’ Digital Campaign, Ayala Land
• Better Sari Than Sorry, Bayer Philippines
• Live Like a Pro, Beko Philippines
• Palmolive Digital Ecosystem, Colgate-Palmolive
• Galing DITO, DITO Telecommunity Corporation
• InLife SHEROES: The #InAko Movement, Insular Life
• We'll Take Care Of You, MAPFRE Insurance
• No More Mañana Campaign Rizal Commercial Banking Corporation
• SM Christmasaya Village, SM Supermalls

12. Excellence in eCommerce Marketing
• From Pandemic To The Pan: Del Monte Kitchenomics’s Livestream Campaign, Del Monte Kitchenomics (Del Monte Philippines)
• #Fur-Enthood In Time Of Corona: Pedigree’s Livestream Campaign, Pedigree (Mars Philippines)
• Uniquely Filipino, SM Retail
• Play. Every Day., Sports Central

13. Excellence in Event Marketing
• Pearl ARMY Festa and Bazaar, AyalaLand Malls
• Premier Overseas Education Webinar Series, HSBC Philippines
• Making Work + Life Better, KMC Solutions
• MediMarketing PSOHNS 65th Annual Convention and 2nd Virtual Meeting, MediMarketing
• Eastwood City Drive-Thru Pet Blessing, Megaworld Lifestyle Malls
• Eastwood City New Year Countdown to 2022, Megaworld Lifestyle Malls
• The Wise Choice, Shopwise International Grocery Shopping
• The Teleperformance Cloud Campus Ilocos Norte Microsite Launch, Teleperformance Philippines
• Pond’s x Cosmo.ph PinkLab: Creating Fun and Beautiful Transformations, Unilever

14. Excellence in Experiential Marketing
• Berocca - Supercharged Squad, Bayer Philippines
• Pau-Pau Everywhere, Delivery Hero Philippines
• Johnson's Baby Milk+Rice Powerville, Johnson & Johnson
• McDonald's Classroom, McDonald's Philippines
• CHUCKIE Snack N’ Play, Nestlé Philippines
• Red Ribbon's 'Give Love Today' Experiential Activation Event, Red Ribbon Bakeshop
• Star Guardian Art School, Riot Games
• SM Southmall South Pole Express, SM Supermalls
• Work from Wherever You Live, Live Wherever You Love: The Teleperformance Cloud Campus Jeepney, Teleperformance Philippines

15. Excellence in Gaming
• CHUCKIE Snack N’ Play, Nestlé Philippines
• Bear Brand Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share, Nestlé Philippines
• SM Christmasaya Village, SM Supermalls
• Unilever’s Closeup Earns the Right to Play with Mobile Gamers, Unilever Philippines

16. Excellence in Influencer / KOL Marketing
• Galing DITO, DITO Telecommunity Corporation
• #AnchorButterDaysAhead - Turning Butter into a Trend (no, not that song by that boyband), Fonterra
• GrabFood Indie Eats, Grab Philippines
• Mech Arena: Massive Launch, Plarium
• UnionBank Online: We’ve Got U, UnionBank Philippines

17. Excellence in Integrated Marketing
• Pau-Pau Everywhere, Delivery Hero Philippines
• Para sa Life, Home Credit Philippines
• Milk+Rice, Johnson & Johnson
• Johnson’s Powder Power, Johnson & Johnson 
• #PrettyHealthy Hair, Johnson & Johnson
• Give Love Today, Jollibee Foods Corporation

18. Excellence in Launch / Re-launch Marketing
• Better Sari Than Sorry, Bayer Philippines
• Johnson's Baby Milk+Rice Powerville, Johnson & Johnson
• Give Love Today, Jollibee Foods Corporation
• Greenhouse at Village Square Alabang, Megaworld Lifestyle Malls
• Lucky Chinatown’s Asian Street Kitchen, Megaworld Lifestyle Malls
• EdukNaman! A Philippine Learning Crisis Advocacy, Philippine Business for Education (PBEd)
• Raise, Live, Connect with RLC Residences, RLC Residences
• PHIRSTories, Phirst Park Homes
• The Wise Choice, Shopwise International Grocery Shopping
• The Teleperformance Cloud Campus Ilocos Norte Microsite Launch,Teleperformance Philippines

19. Excellence in Loyalty Marketing
• Vibe 2022, Eastern Communications
• CHUCKIE Snack N’ Play, Nestlé Philippines
• PHIRSTories, Phirst Park Homes

20. Excellence in Marketing Innovation
• Colgate x DAVI, Colgate-Palmolive
• McDonald's Classroom, McDonald's Philippines
• Eastwood City Drive-Thru Pet Blessing, Megaworld Lifestyle Malls
• CHUCKIE Snack N’ Play, Nestlé Philippines
• SM Christmasaya Village, SM Supermalls
• Pond’s x Cosmo.ph PinkLab: Creating Fun and Beautiful Transformations, Unilever

21. Excellence in Marketing to a Specific Audience
• Canva for Negosyo (Canva for Small and Medium Businesses), Canva Philippines
• Smile Strong, Smile Proud (Colgate Pride Campaign 2022),Colgate Philippines
• #BeNextPeriodReady, Johnson & Johnson (Philippines)
• #MomsRuleAtMangInasal Mother’s Day Campaign, Mang Inasal
• PTTG PayMaya Negosyo!, Maya Business (formerly PayMaya Negosyo)
• Megaworld Lifestyle Malls: First pet-friendliest malls in the PH, Megaworld Lifestyle Malls
• Palawan Pawnshop Kasambahay Kasambuhay 2021, Palawan Pawnshop - Palawan Express Pera Padala
• Pilipinas Shell Petroleum Corporation’s (PSPC) 54th National Students Art Competition (NSAC), Pilipinas Shell Petroleum Corporation (PSPC)
• "RFC, Partner mo sa Negosyo", Radiowealth Finance Company
• SM Supermalls: SuperMoms Club, SM Supermalls

 22. Excellence in Marketing Transformation
• Philippine Society of Otolaryngology - Head and Neck Surgery 65th Anniversary and 2nd Virtual Annual Meeting 2021, Philippine Society of Otolaryngology
• Raise, Live, Connect with RLC Residences, RLC Residences
• Marketing Digitalization, Sourcefit Philippines

23. Excellence in Media Strategy
• Pau-Pau Everywhere, Delivery Hero Philippines
• Galing DITO, DITO Telecommunity Corporation
• Driving Economic Recovery, Powering a Digital PH, IT and Business Process Association of the Philippines (IBPAP)

24. Excellence in Mobile Marketing
• #AnchorButterDaysAhead - Turning Butter into a Trend (no, not that song by that boyband) Fonterra
• Bear Brand Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share Nestlé Philippines
• Unilever’s Closeup Earns the Right to Play with Mobile Gamers Unilever Philippines
 
25. Excellence in Out-Of-Home Advertising
• Living Your Best Life with RLC Residences Going Big in Out-Of-Home, RLC Residences
• Seaoil (Lifetime Free Gas Promo), Seaoil Philippines
• Work from Wherever You Live, Live Wherever You Love: The Teleperformance Cloud Campus Jeepney, Teleperformance Philippines
 
26. Excellence in Performance Marketing
• The Future of Work, KMC Solutions
• #Fur-Enthood In Time Of Corona: Pedigree’s Livestream Campaign, Pedigree (Mars Philippines)
• No More Mañana Campaign, Rizal Commercial Banking Corporation

27. Excellence in Personalisation Marketing
• Real-Time Contextual Engagement, Bank of the Philippine Islands
• Claritin - Feel the Clarity, Bayer Philippines
• #Fur-Enthood In Time Of Corona: Pedigree’s Livestream Campaign, Pedigree (Mars Philippines)

28. Excellence in Public Sector / Non-Profit Marketing 
• Address the Stress: Mental Health Nudges for Public Health Care Workers in Government-run Hospitals, Department of Health
• The Consortium: Bringing Down the Cost of TB Testing in the Private Sector, Family Health International (FHI360)
• GCash Ayuda (Cashless Government Assistance Fund Disbursement), G-Xchange
• Park, Charge, Drive: EV Charging at Uptown Bonifacio, Megaworld Lifestyle Malls
• SM Supermalls 100 Days of Caring, SM Supermalls

29. Excellence in Relationship Marketing
• Mang Inasal Nation Facebook Group, Mang Inasal
• PHIRSTories, Phirst Park Homes
• 54th National Students Art Competition (NSAC), Shell
• Inspire to Impact, Sourcefit Philippines
 
30. Excellence in Social Media Marketing
• A Sea-lebration of Togetherness, 2GO Group
• Canesten #GoodbyeFungiChallenge, Bayer Philippines
• CravingFor, Delivery Hero Philippines
• Galing DITO, DITO Telecommunity Corporation
• #AnchorButterDaysAhead - Turning Butter into a Trend (no, not that song by that boyband), Fonterra
• EdukNaman! A Philippine Learning Crisis Advocacy, Philippine Business for Education (PBEd)
 
31. Excellence in TV / Video Advertising
• GrabFood Indie Eats, Grab Philippines
• Living the Best Life by RLC Residences, RLC Residences
• UnionBank Online: We’ve Got U, UnionBank Philippines

32. Excellence in Viral Marketing
• After Six Social Activation, Bank of the Philippine Islands
• 16 Cups Challenge, Mang Inasal
• Philippine Society of Otolaryngology - Head and Neck Surgery 65th Anniversary and 2nd Virtual Annual Meeting 2021, Philippine Society of Otolaryngology
• The World is Yours, Sourcefit Philippines

33. Marketing Team of the Year
• Colgate-Palmolive Philippines
• Eastern Communications
• HSBC Philippines
• KMC Solutions
• OfficePartners360 (OP360)
• RLC Residences

34. Marketing Leader of the Year
• Sheila Paul, Home Credit Philippines 
• Gian Reyes, KMC Solutions 
• Karen D. Cesario, RLC Residences 

Speak to our project managers for more info about awards packages:

Leshka De Leon

Regional Project Manager

Mobile: +63 9550491519

Email: leshkadl@marketing-interactive.com