Indonesian coffee chain Kopi Kenangan has appointed ADA Indonesia to handle its ATL work. The appointment expands the relationship between the two companies, from the scope of digital/social to managing Kopi Kenangan’s whole end-to-end creative work, making ADA Indonesia as its integrated creative partner for 2023.
“Aside from this pitch, previously ADA has also delivered successful efforts in our past programs, which shows how they truly understand what we need and the unique personality of our brand, as well as assisting us in coming up with the right strategies and messaging in interacting with our customers,” said Susan Ernawati, head of marketing, Kopi Kenangan.
She added that the agency managed to skillfully and quickly process the data that Kopi Kenangan owns to prepare an effective go-to-market plan. “The team really understood the purpose of the plan and our desires as well. We enjoy collaborating with ADA as the agency positions itself as a partner instead of an agency,” she added.
ADA Indonesia has been working closely with Kopi Kenangan throughout 2022, helping the brand to grow.
“Our long-standing relationship with Kopi Kenangan Hanya Untukmu led us to truly understand the brand and what it needs to grow as a business. Equipped with our strong understanding of data and consumer insights, we help clients carefully navigate their communications efforts to stay relevant with their target audience,” explained Faradi Bachri, country director, marketing services, ADA Indonesia.
Kopi Kenangan recently changed its name to Kenangan Coffee ahead of its launch in Malaysia. The term "Kenangan" translates to "making memories". According to a spokesperson from the brand, consumers beyond Southeast Asia would not know the meaning of "Kopi" and by using the name Kenangan Coffee, the team believes that the name is still true to its roots without having to distort its meaning.
Meanwhile, co-founder and chief business development officer, James Prananto, previously said during the official opening in Malaysia that the team chose Kenangan Coffee as the official international name because it wanted to emphasise on the word "Kenangan".