KitaJaga app rides NFT wave to gamify and promote charity

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KitaJaga P2P charity application has is next to bank on the NFT hype to promote charitable activities through gamification. Across four weeks, the campaign will reward 20 users with exclusive NFT artworks created by Shahril Majid, a Malaysia-based artist and illustrator also known as Jiwo. Themed "Frontliners", the campaign features a frontliner on each of the 20 pieces of artwork, such as a healthcare worker, a policeman, a food delivery rider, and a grocery shop worker.

Five users will be selected each week on a first come first serve basis and those who receive an NFT artwork from KitaJaga can resell it on NFT marketplace Pentas IO or other marketplaces. Each time a KitaJaga NFT is traded, 40% of the selling prices would be used as the proceeds for the donation. The first claim session will be held on 16 October. According to Terato Tech, creator of the KitaJaga app, the incentive layer allows KitaJaga to create a gamified experience in parallel with a charity cause. This is accomplished by imposing certain requirements and create benefits of having these NFTs in a crypto wallet.

Muhammad Raffiq Bin Mohd Khalil, a blockchain consultant from Terato Tech to A+M that KitaJaga has created a niche for P2P charity ecosystem and helped both NGOs and average people to help those around them. "This nature of P2P can be improved through blockchain technology to create an incentive layer," he said. He added that there is much to explore when it comes to the use of NFTs and believes people who have done charity will have a sense of appreciation for this campaign as the NFTs can only be acquired through charitable actions.

While Terato Tech has declined to disclose the exact monetary value of the campaign, Muhammad said the cost of the investment comes from the cost of creating the NFTs and the minting of it on Pentas IO marketplace. Through this campaign, the KitaJaga aims to attract as many people as possible to help at least 50% of the white flags raised in the app.

To date, the main marketing channel used for its Frontliners campaign have been social media platforms such as Twitter and Instagram. The NFTs have been scheduled to drop or revealed incrementally to allow constant exposure of the campaign. In addition, KitaJaga is also actively engaging with the NFT community to gain feedback, creating a better understanding of what NFT means to the masses.

“We are thrilled to bring NFT onboard our P2P charity platform," said Reza Razali, founder of KitaJaga. The four-week campaign aims to encourage NFT enthusiasts to give help individuals in the KitaJaga app. While helping individuals who have raised white flags on the KitaJaga app, enthusiasts would also have an opportunity to collect exclusive and tradable NFTs, explained Reza. The KitaJaga app was created for the public to come together and provide aid to victims of the pandemic. Through this platform, users would be able to ask for help from someone under one platform.

Meanwhile, many brands have jumped on the NFT bandwagon. Also this year, fashion brand, DKNY auctioned its redesigned logo as a NFT for charity. According to the brand, the new logo is inspired by its iconic mural that lived for over a decade on Houston Street in New York City and is a tribute to the brand's hometown. The NFT was created in partnership with Paris-based art collective Obvious which works with the latest models of deep learning to create AI-based artwork.

Last month, luxury brand, Karl Lagerfeld released two NFTs - Chromatik Karl and Ikonik Karl. Buyers could either share it on Twitter, capture it in AR, showcase it on their blockchain profile, or access the AR version of Karl via Snapchat. The two NFTs are digital figurines of Lagerfeld and recreate the designer's likeness in cartoon form. The collection is currently sold out.

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