HKRU teams up with Uber Taxi to offer comfortable ride for fans

Hong Kong Rugby Union (HKRU) is teaming up with Uber Taxi to offer taxi ride e-hailing to and from the Hong Kong stadium to celebrate the comeback of Hong Kong Sevens.

Taking place from 4 to 6 November at the Hong Kong stadium, more than 30,000 spectators are expected each day at the Hong Kong Sevens.

As the official partner of Hong Kong Sevens, Uber Taxi will provide taxi ride e-hailing during the Sevens weekend. Fans will be able to wing their way through traffic before alighting at the designated pick-up and drop-off zone for Uber Taxi riders.

MARKETING-INTERACTIVE has reached out to Uber Taxi for additional information.

“As a trusted partner to HongKongers and international travellers alike, we look forward to moving people to and from the games comfortably and efficiently, so they can enjoy rugby to its fullest.” said Estyn Chung, general manager of Uber Hong Kong.

“The enjoyment, comfort and safety of our spectators is our highest priority and partnering with Uber Taxi helps us ensure our fans have the utmost choice and convenience in attending the Sevens this November.” said Bryan Rennie, head of commercial and business development at the HKRU.

Established in 1976 and organised annually by HKRU, the Hong Kong Sevens is the world’s premier international Sevens event. The annual event was cancelled in 2020 and 2021 under pandemic constraints. Last year, HKRU partnered Varcis Group to push innovative sports technology in the region and conquer the Greater Bay Area by promoting the newly formed Hong Kong Sports Week comprising the Asia Sports Tech World Series, as part of the Hong Kong Sevens Festival showcase events. 

Related articles:

HK govt looks to rebuild city reputation with business leaders during Hong Kong Sevens
Uber inspires Hongkongers to regain control of lives with real-life scenarios in ads