FreakOut celebrates gold and bronze at Indonesia’s top marketing awards

This post is sponsored by FreakOut.

In 2024, FreakOut, a regional leader in cutting-edge advertising solutions, took home two of Indonesia’s most prestigious marketing awards: gold in the Connected TV category with “Cap Panda Ramadan”; and bronze in the Excellence in AI-Powered Storytelling category with “Decolgen Bye Bye Gejala Flu” at Marketing Excellence Awards Indonesia 2024. 

These victories reflected the company’s continued commitment to innovation, and demonstrated its ability to craft impactful, results-driven campaigns. 

FreakOut won gold in the Connected TV category for the campaign “How Cap Panda Challenged the Status Quo in Ramadan”. The campaign redefined the Ramadan beverage market by highlighting Cap Panda’s benefits – hydration, hunger relief, and cooling – while steering clear of traditional Ramadan clichés. 

By partnering with popular Indonesian food vlogger Nex Carlos, leveraging GP, the next-gen contextual AI on Connected TV, FreakOut ensured the brand resonated with audiences at the right moment and in the right context. This bold approach drove exceptional results, including a rise in awareness from 96% to 98%, an increase in consideration from 87% to 90%, and a growth in penetration from 70% to 76%, exceeding industry benchmarks.

Building on this success, FreakOut also claimed bronze in the Excellence in AI-Powered Storytelling category for the campaign “Decolgen Bye Bye Gejala Flu”.

Designed to connect with Gen Z during the rainy season, the campaign transformed flu relief messaging into an engaging and playful experience. Through rich media and gamification, the campaign cut through the noise, achieving an impressive 11.56% CTR from over 6,000 players and a 25% engagement rate.

Additional outcomes included a 36% add-to-cart conversion to Halodoc, and a remarkable 111% increase in sales, along with valuable first-party data to deepen future engagement.

“These awards underscore FreakOut’s commitment to innovation and strategic storytelling,” said Koma Okubo, CEO of FreakOut SEA.

“Yet our goal is not to showcase the innovative technology itself to the market, but it means a lot to us, and we are thrilled to continue growing together with our clients by blending the right technology solutions and out-of-the-box creative ideas to fulfil their business goals.”

With these awards, FreakOut underscores its role as a trusted collaborator for brands seeking to navigate the dynamic digital landscape. Both campaigns reflected the company’s ability to adapt to changing consumer behaviours by harnessing technology to deliver memorable and effective advertising experiences.

For more information, visit freakout.net.