Experience the magic: Langham Place and Disney join forces for a playful summer

Langham Place, the iconic Mong Kok shopping mall, has been transformed into a Disney-themed wonderland for a two-month, magical Disney pop-up summer campaign running from June to 1 September.

Mimicking a department store, this enchanting event caters to Disney enthusiasts of all ages, featuring three pop-up stores spread across various floors. These shops offer a delightful array of fashion items, collectibles, and exclusive Disney collaborative figures, all set against Instagram-worthy backdrops.

Enthusiasts will be particularly drawn to limited-edition items, including the 90th anniversary edition of Donald Duck. Iconic characters such as Mickey Mouse, Donald Duck, Marvel's Deadpool, and Wolverine make special appearances, coinciding perfectly with the release of Deadpool 2.

These pop-up stores’ diverse offerings not only engage Disney fans but also attract photography enthusiasts and pet owners. Moreover, their strategic placement in different areas across the shopping mall encourages visitors to explore the multi-storied building, enticing them to discover new shops and experiences throughout.

In addition to the Disney-themed excitement, Langham Place has introduced thrilling new stores such as pop-up shop Emis, the first in Hong Kong; the comeback of the Japanese fashion label Scene by Ice Fire; as well as sought-after toy brand Pop Mart. These new additions inject never-before-seen excitement into the mall's offerings, thereby enhancing visitors’ shopping experience and giving them new reasons to return.

"Embodying Langham Place's playful and trendy spirit, this initiative is perfectly timed for the summer season to captivate tourists and spark Instagram-worthy moments. By embracing the latest trends and offering a unique experience, we invite everyone to partake in this one-of-a-kind adventure," stated Langham Place's representative.

Langham Place's summer campaign doesn't just rely on the enchantment of Disney but also utilises a wide range of promotional channels that build buzz beyond the physical space of the mall. These include targeted social media campaigns, creative teaser videos, influencer partnerships on local and Chinese social media platforms such as Instagram, Threads, Xiaohongshu, and more.

The playful and trendy Disney pop-up summer campaign, coupled with Langham Place's summer consumer reward programs during the Olympic months, aims to infuse new excitement and create a vibrant atmosphere for visitors.

This strategic approach positions Langham Place as a premium destination for a diverse audience, including students, young families, pet owners and tourists, solidifying its competitive edge in both the Hong Kong and Chinese markets.

This article is sponsored by Langham Place.