Chope spices up traditional Christmas wrapping paper with QR code

As part of its latest festive campaign, Chope is giving everyone a chance to match the perfect restaurant with the person they are giving a gift to.

In collaboration with Sweatshop, Chope is giving away “The taste-full gift wrap”, a set of wrapping papers specially designed with unique QR codes that allow consumers to scan and book a restaurant perfect for the person you’re wrapping that gift for.

“We’re always thinking of creative and innovative ways to engage the consumer in probably the busiest period of the year. And with Chope, we’ve got their backs by making it effortless to plan and book their festive dining experiences with our legendary Christmas guide,” said Dinesh Balasingam, chief business officer of Chope.

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Each set of “The taste-full gift wrap” comes in three different designs: for families, friends or romantic partner. For families, consumers will be able to grab the green wrapping paper, with festive elements such as balloons, Santa hats, turkeys, candy canes and the gingerbread man.

Meanwhile, friends will be able to pick up yellow wrapping paper, decorated with design elements such as vinyl, disco balls, confetti, pizza, sliders and macarons.

Lastly, lovebirds can wrap their gifts in pink wrapping paper sprinkled with designs such as champagne glasses and mistletoes, lobsters and sushi. 

Each wrapping paper contains unique QR codes that, when scanned, lead consumers to a specially curated list of restaurants on Chope’s website that are suitable for families, loved ones or friends respectively.

“The right gift when given at the right place makes it ten times more meaningful. Just like how good wine brings out the flavour of food, we thought, "What if good food and good ambience in a restaurant can help elevate the gift you’re giving?” said Adrian Yeap, founder and CCO of Sweatshop.

Earlier this year, former CEO of Germs Digital and Yeap launched Sweatshop, with the aim of being the change they wanted to see in the marketing industry.

According to the duo, Sweatshop specialises in solving a brand’s business problems through communications, and offers different approaches such as sprints called “Quick Sweat” and fractional marketing services called “Sweat Buddy”, on top of the traditional agency model. The hotshop promises to help brands “get hot” by combining intelligence with intuition.

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