Cebu Pacific renews partnership with UNICEF

Philippine carrier Cebu Pacific has renewed its partnership with UNICEF for its new country programme for children, reaffirming its commitment to empowering children and young people in the Philippines and supporting local communities.

Cebu Pacific first partnered UNICEF’s Change for Good programme in 2016, a global initiative that aimed to convert spare change from passengers into life-saving supplies and services for children in need. Over the past eight years, the programme successfully raised over 91 million pesos for UNICEF’s lifesaving programmes for children in health and nutrition, education, protection, social policy, and emergency relief.

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“We are honoured to continue our partnership with UNICEF. The Change for Good programme aligns with our core values and mission to give back to the communities we serve. Together with our passengers, we have made a significant impact, and we look forward to continuing this important work,” said Candice Iyog, Cebu Pacific's chief marketing and customer experience officer in a statement.

“Cebu Pacific has been a longstanding partner of UNICEF in creating a better world for children. The airline’s support has helped in driving change, ensuring millions of children, including the most vulnerable, have access to their basic rights and opportunities they need to survive and thrive. We are grateful for their steadfast commitment and the generosity of their passengers,” said Behzad Noubary, UNICEF Philippines deputy representative of programmes.

Cebu Pacific is the first and only airline partner of UNICEF in Southeast Asia for the Change for Good campaign, as well as the only local carrier that actively raises funds to support children in Philippines.

In 2021, Cebu Pacific renewed the Change for Good Programme by making it available online in view of the pandemic. Cebu Pacific fans and passengers could thus donate to help vulnerable children without booking a flight.

The campaign was also attributed to aiding the implementation of the “First 1,000 Days” bill, which sought to expand the country’s nutrition and health programs to cover children from the first day of the mother’s pregnancy to the first two years.

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