Budget Direct Insurance reappoints digital agency

Tug, a digital marketing agency, has been reappointed by Budget Direct Insurance following the launch of its office in Southeast Asia. Tug was engaged by Budget Direct Insurance in 2020 to manage link acquisition and competitor analysis to boost local search rankings. The agency’s scope has been extended to include content, UX and conversion rate optimisation services (CRO), content strategy, and landing page experience.

The account will be managed by Darran Hong, who was recently appointed SEO director at Tug Singapore in July. Tug, which also has offices in Sydney, London, Toronto, and Berlin, is a specialist in performance media and uses a smart combination of data, media, content, and technology to deliver improved return on investment for brands. 

Willy Bilaro, digital manager, SEA of Budget Direct Insurance said, “Having partnered with Tug for a number of years, we have been impressed by the depth of experience and its strategic understanding in driving digital awareness and engagement with our brand. The launch of its office in Singapore means we now have an on the ground presence which will only facilitate closer collaboration and results for the business and we’re delighted to continue our partnership.”

Tug works with regional clients including Budget Direct Insurance (Singapore), Easy Compare (Thailand), Charlton Media Group (Singapore) and WWF.

Karen Soo, managing director of Tug Singapore said: “Budget Direct Insurance is a leading insurance brand and one we are proud to be working with. As the digital marketing landscape continues to evolve, we look forward to continuing Tug’s association to ensure we deliver on their marketing objectives and return on investment.”

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