Ant Group and Qinwen Zheng extend partnership to celebrate excellence

Ant Group has extended its partnership with Qinwen Zheng, the rising tennis legend and Olympic gold medalist. In 2024, Zheng made history by winning the gold medal in women's singles at the Paris Olympics, becoming the first Asian tennis player to secure an Olympic singles title.  
 
Having partnered with Zheng in 2022, this collaboration underscores the shared commitment between the brand and the athlete to striving for excellence, while inspiring and engaging young people together. 
 
The brand chose to partner with her due to her perseverance, courage, and optimistic spirit on the court which makes her a role model for younger generations. 
 
“Over the past two years, Qinwen Zheng’s remarkable achievements have encouraged young people not only in China but around the world,” said Ray Chan, chief marketing officer of Ant Group and vice chairman of Ant Foundation.  
 
“Through this renewed partnership and leveraging our innovative technologies and platforms, we will further promote equal and sustainable development opportunities for youth across rural and urban areas, motivating and supporting them to pursue their dreams in sport and beyond,” he added. 
 
“I am excited to continue my partnership with Ant Group as a brand ambassador,” said Zheng. “Ant Group's unwavering commitment to inclusivity and equal development opportunities for diverse groups, particularly women and teenagers, aligns perfectly with my values. I look forward to our next chapter together to inspire even more young people to pursue their dreams.” 
 
Prior to Zheng, Ant Group also named Wang Shuang, a top female footballer, as another brand ambassador and together inspired teenagers playing football in rural areas to chase their dreams.

MARKETING-INTERACTIVE has reached out to Ant Group for more information. 

Don't miss: Ant Group and Mastercard expand partnership to facilitate inbound travel to China

Back in July 2024, Ant Group and Mastercard expanded the International Consumer Friendly Zones programme to Chengdu and Chongqing with 12 Alipay+ overseas partners.

Building on the initial rollout in Beijing, the programme expanded to Guangzhou and Shanghai earlier this year. Meanwhile, Chengdu and Chongqing have secured spots among the top 10 inbound tourism destinations in the first quarter of 2024, according to the release. The new initiative aims to facilitate inbound travel to China.

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