ALVA.digital unveils new media division, picks chief media officer

Advertising agency ALVA.digital has unveiled ORCA, a new media division that focuses on managing clients' media budgets to deliver effective results. 

It has also appointed Faradi Bachri as chief media officer, ORCA. He will focus on expansion in the digital space, bringing a vision to integrate creativity, media and data to drive brands towards sustainable growth.

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"The launch of ORCA marks a significant milestone in the evolution of ALVA.digital, underlining the company's dedication in leveraging its expertise in strategic media to set new standards of marketing integration,” said Reza Akbar, CEO of ALVA.digital in a conversation with MARKETING-INTERACTIVE.

“At ALVA.digital, we believe in the power of strategic integration, where creativity, media, and data converge to drive impactful marketing campaigns. Faradi's vision and expertise will propel us towards new heights of digital innovation and growth. Together, we are committed to setting new standards in the industry and delivering exceptional results for our clients,” added Akbar.

Bachri brings over 20 years of leadership at multinational agencies including ADA Asia, Dentsu, and TBWA. Prior to co-founding ALVA Media, he worked at ADA for six years, serving as the regional director for its digital marketing performance division.

"In my new role at ALVA Media, I'm keen on orchestrating a paradigm shift in digital marketing by orchestrating a seamless fusion of creativity, media, and data. My immediate agenda revolves around architecting holistic marketing strategies that resonate with today's discerning consumers and drive sustainable business growth.” said Bachri in a conversation with MARKETING-INTERACTIVE.

“I aim to cultivate an ecosystem of collaboration and partnership, transcending conventional boundaries, to position ALVA Media as an unrivaled force of innovation to help clients deliver a new benchmark of effectiveness and efficiency in the industry," he added. 

Amidst the increasingly competitive digital marketing competition in Jakarta, Faradi Bachri's arrival opens a platform for innovative campaigns that are in line with current trends.

A spokesperson from ORCA said that ORCA is looking to redefine ALVA Media’s market positioning through pioneering strategies that lead to business impact, as well as strategic alliances.

It is bolstered by the leadership of executives Gadis Ranti Septannia as managing director and Reginald Theron as media director.

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