Terence So steps up as AirAsia's head of marketing for Greater China

AirAsia has promoted Terence So (pictured) to head of marketing for Greater China, effective immediately. He will be reporting to Amanda Woo, group head of commercial, at AirAsia.

Within the new role, So has been tasked to oversee the marketing efforts in the Greater China market, develop and implement effective marketing strategy across all marketing functions in the Greater China market to drive business.

Moreover, So is responsible for building a stronger brand presence, identifying new market opportunities, including partnerships, joint promotions or innovative approaches to reach potential customers, as well as building an effective team to align with company mission and values, he said.

"I am very excited about this new role with the expansion of my portfolio and grateful for the trust and opportunity. With an extensive network of over 60 routes across 18 cities in China, including Beijing, Shanghai, Chengdu, and Hangzhou, as well as being the only low-cost carrier to serve all four international airports in the Greater Bay Area, we hope to continuously grow our footprint in China and work hard to solidify AirAsia's position as the top choice for travellers flying to the ASEAN region," So said. 

So was most recently the head of marketing for Hong Kong and Macau, where he was responsible for driving the business and market growth, re-establishing the brand, and rebuilding the team with development after the pandemic.

Moreover, So was tasked with integrated marketing, including branding, digital, insights, performance, content, partnership, affiliate for AirAsia in Hong Kong and Macao, according to his LinkedIn.

Before joining AirAsia, So had a two-year tenure at Lee Kum Kee, where he served as the senior manager for global marketing.

Don’t miss: AirAsia and CLS Holiday inspire HKers to go on a 'no-clue escape'

Most recently, AirAsia has partnered with CLS Holiday, a new brand under Flyagain Travel, to launch a blind box-style tour package that allows Hongkongers to book a trip to a mystery destination.

Also known as the “‘No Clue Escape’ tour” (「唔知去邊亞」旅行團), the campaign is scheduled to take place from 20 to 24 September. While Flyagain Travel has previously organised special tour experiences such as the "Bus sleeping" tour in 2021, the campaign concept is designed to surprise travellers with an unknown destination.

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