The rise of the male advertising sex icon?

Forget the days of objectification of just women, the tables have now turned. Men today get it just as bad (or good) as women and the objectification of men is no longer new. While it used to be just for men’s products, it looks like hunky men are selling any product now, from salad dressing to mascara. (And no, none of these are actually underwear ads.)1. The Zesty guyThis ad created quite a fair bit of ruckus. The “Let’s Get Zesty” campaign features a naked model sprawling on a picnic blanket leaving little to the imagination. The commercial from Kraft to promote salad dressing fell foul with fundamentalist Christians across the US, even driving them to release a “Shame on Kraft” press release.What this actually has to do with salad is anyone's guess. |2. The Perfect ManHere's a cherry for your cake...or ice cream in this matter. Instead of the usual sexy female in its ads, it's Bradley Cooper selling Haagen-Daz ice-cream.http://youtu.be/f0sjxZmhDUo3. The Real MenWhile I can't say this ad will get any credit for being sophisticated, it was pretty ballsy (and you'll see why). Breaking out from its usually pretty-in-pink retro theme was cosmetics brand Benefit. Titled "Real Men Don't Fake It," the 78-second long ad features several male characters in tight-fitting outfits, and whipping out mascaras from... unexpected places.Check out the ad yourself.http://youtu.be/V68UXteyuFgHappy Friday ladies, you're welcome.