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breaking news | May 17, 2012

Kronenbourg brings art to HK streets

Kristie Thong | Hong Kong | 1 hour 56 min ago

Hong Kong - Kronenbourg's ongoing art exhibition has taken to the bustling streets of Causeway Bay and is weathering the elements for maximum public exposure. Marketing Events finds out more.
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Digital agencies have much to do

Staff Writer | Malaysia | 19 hours 46 min ago

Malaysia - As the digital landscape evolves, what must digital agencies and marketers do to catch up and stay relevant? A+M speaks to Digital Agency of the Year finalists Agenda and Branded3.
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PropertyGuru rebrands Malaysian portal

Rajina Dhillon | Malaysia | 20 hours 9 min ago

Malaysia - PropertyGuru Group has launched the consolidated PropertyGuru.com.my with RM5 million set aside for advertising.
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Google launches local Chrome Web Store

Malati Siniah | Malaysia | 20 hours 10 min ago

Malaysia - Google Malaysia has launched a local Chrome Web Store in Malaysia, with six local brands including AirAsia, Maybank and The Malaysian Insider among the first few to use this platform.
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FIC aims high to build "Chinese HBO"

Jas Tong | Hong Kong | 20 hours 42 min ago

Hong Kong – Fox International Channels is hoping to build its Star Chinese Movies channel into "the HBO of Chinese movies" with a major rebranding campaign.
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Mindshare fills deputy leader role

Erica Ng | Hong Kong | 21 hours 9 min ago

Hong Kong – Mindshare Hong Kong has promoted Remy Ng, who formerly held the position of partner-client leadership, to fill the newly created role of deputy leader.
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China gears towards sophisticated luxury

Jas Tong | China – Shanghai | 21 hours 13 min ago

Shanghai - Consumers in China's top-tiered cities are looking beyond the status symbol of luxury goods to a brand's inherent value and product quality, a Starcom study found.
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Case Study: HTC's Glasshouse

Kristie Thong | Singapore | 21 hours 18 min ago

Singapore – HTC organised an event which enclosed 25 participants in a glasshouse for three days to showcase the capabilities of the HTC One X smartphone.
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Khan named FutureBrand's APAC CEO

Rajina Dhillon | Malaysia | 21 hours 53 min ago

Malaysia - Global brand consultancy agency FutureBrand has appointed former Thinkscape CEO and partner Zayn Khan as Asia Pacific CEO, based in Shanghai, and effective 1 June.
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Nike extends partnership with AFC

Staff Writer | Malaysia | 23 hours 5 min ago

Regional - Nike has extended its commercial relationship with the Asian Football Confederation (AFC) as an official partner.
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CIMB Bank gets clicking

Rezwana Manjur | Singapore | 23 hours 18 min ago

Singapore - CIMB Bank has embarked on a six-week long campaign "CIMB Clicks" to introduce and promote its online internet banking service to its Singapore customers.
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Case Study: Nissan

Kristie Thong | Hong Kong | 23 hours 38 min ago

Hong Kong – Nissan launched its new Juke model with a rock-themed party to reach out to a younger demographic of drivers.
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HK Art Fair clinches big brand partners

Kristie Thong | Hong Kong | 23 hours 38 min ago

Hong Kong - Absolut, BMW, Glashütte Original, and Swire Properties are some brands that have signed on as official partners for the Hong Kong International Art Fair taking place 17-20 May.
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Macau: More than a game

Kristie Thong | Macau | 23 hours 38 min ago

Macau – Macau has not only surpassed Las Vegas in becoming the world's top casino market, but it is now on track to gaining a reputation for excellent MICE facilities.
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Regal targets Xi’an airport hotel by 2014

Kristie Thong | China | 23 hours 39 min ago

China - Regal Hotels International is bringing a new five-star hotel to Xi'an by the second quarter of 2014, with the planned property situated adjacent to the Xi'an Xianyang International Airport.
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Accor brings 1st Mercure brand to Okinawa

Kristie Thong | Japan | 23 hours 39 min ago

Japan - Hotel operator Accor has opened a new Mercure-branded hotel in the city of Naha, Okinawa, offering an array of French-inspired amenities and meeting facilities.
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The second Hilton Garden Inn in Asia

Kristie Thong | Vietnam | 23 hours 39 min ago

Vietnam - Hilton Worldwide will be bringing its first Hilton Garden Inn property to Hanoi where the mid-market property is scheduled to open in the second half of this year.
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Clozette grows regional footprint

Rezwana Manjur | Singapore | 23 hours 41 min ago

Regional - Social shopping network Clozette has raised a total of S$3.85 million in its venture funding to further growth in Asia by improving brand awareness and allowing its advertisers to better target consumers.
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Baidu smartphone unveiled

Cream Global | Global | May 16, 2012

Global - Chinese search engine Baidu has unveiled its first smartphone, powered by its own operating system and includes voice recognition software said to rival that of Apple and Android.
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Blackberry launches global campaign

Cream Global | Global | May 16, 2012

Global - Blackberry has launched a multi-million dollar global campaign that celebrates ‘people of action' and highlights its latest range of smartphones and tablets.
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