breaking news | March 22, 2010

Malaysia - Media Prima Berhad has renewed a multi-year licensing deal with Star Greater China for television rights to over 20 Fortune Star Library titles.

Malaysia - Local biscuit brand, Munchy's will use the launch of an upcoming Malaysian Chinese film to help market the brand to an international audience.

Malaysia - Big Tree Outdoor marketing and corporate communications manager, Keith Loh will step down from his role on 31 March but will still serve as a part-time external consultant for the company.

Malaysia - Boutique agency, Column Advertising has hired Tivos Multitech to redesign its corporate website.

Hong Kong - Television video-on-demand service Anyplex has struck a content deal with Sony Pictures Television for Hong Kong, giving the relatively new service a major boost.

Regional - Fleishman-Hillard Malaysia general manager, Ku Kok Peng has taken on additional responsibility for market development in SE Asia.

Hong Kong – Visa has debuted its FIFA-themed marketing campaign ‘Go Football’ in Hong Kong along with 78 markets worldwide to promote its preferred card status for the FIFA World Cup.

Hong Kong - YouTube has launched its Promoted Video offering in Hong Kong, a technology that uses search advertising to promote videos across what it claims is the world's largest entertainment platform.

Hong Kong – Film and television stalwart Jerry Liu has been appointed head of CreateHK, as government investments in the creative sector take centre stage.

Malaysia – Go Communications has landed a string of new business wins to start 2010 which it says will boost annual revenue by 30%.

Regional - Yahoo! has made a number of changes to its senior Asia Pacific leadership, with Ken Mandel, head of Yahoo! South East Asia, taking on a role as VP of advertising sales and marketplace.

Singapore - Former leader of Mindshare Sony Wong has joined Hawley & Hazel, Marketing from its sources understands.

Singapore - The Health Promotion Board has launched a DDB created campaign to promote its efforts in reminding the public of the benefits of healthy eating.

Role Description: Responsible for supporting Media and Creative Agency clients, the ideal candidate will be able to balance multiple tasks simultaneously while providing a high level of service. The role will involve regular travel through the APAC region.

Singapore - The Civil Aviation Authority of Singapore (CAAS) has named Media Monitors its media watch dog for a one-year period.

Hong Kong - Swiss watchmaker Longines has signed an exclusive sponsorship deal with CNN International on the broadcaster's new tennis program Open Court.

Singapore - SPH Women's magazine Her World has revamped its website for its 50th anniversary this year.

Regional - Online portal CozyCot.com has appointed independent ad-shop The Secret Little Agency as regional lead creative agency following a competitive pitch involving five other agencies.

Global - Aegis Media has named Jerry Buhlmann as CEO of Aegis Group plc, taking over from acting CEO John Napier. His appointment comes as the media buying group announces a war chest of approximately US$230 million for new acquisitions.