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breaking news | May 26, 2013

Digital chief bullish on traditional approach

Joyce Yip | Hong Kong | May 24, 2013

Hong Kong – Charlie Wong, new CEO for Webjet's two core travel brands, says the key to driving online business is traditional media.
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HKPRN, Nest join industry's biggest party

Matt Eaton | Hong Kong | May 24, 2013

The Hong Kong PR Network, Nest and Marketing magazine are joining hands to throw what might possibly be the biggest and best Agency of The Year official after party next Wednesday night.
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Grocery trips starts online for Filipino women

Oliver Bayani | Philippines | May 24, 2013

Philippines - Filipino women now research online first before walking up the grocery aisle, often making up their minds before they get to the store, a new study from Google found.
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Yahoo! shuffles top management in PH

Oliver Bayani | Philippines | May 24, 2013

Philippines - Yahoo! Asia Pacific has moved Arlene Amarante, Yahoo! Philippines country ambassador and sales director, to a regional role as part of senior management changes in the Philippines.
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Droga5 creates a story for Qantas journeys

Jennifer Chan | Global | May 24, 2013

Global – Droga5 and Qantas launch new flight-length book series to promote its extended flight routes.
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MTV goes to Bangladesh

Jennifer Chan | Global | May 24, 2013

Bangladesh – MTV will present localised versions of its popular shows including “MTV Hits” “My Celeb MTV” and “MTV Chart Attacks” in Bangladesh.
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Havas bags media brief for Simmtronics

Jennifer Chan | India | May 24, 2013

Regional – Havas Media India has wins media business for the maker of the world's third biggest selling tablet.
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How Coke inspired world peace [GALLERY]

Jennifer Chan | India | May 24, 2013

Regional – Coke’s high-tech vending machines in India and Pakistan bridged the two dueling nations by communicating without words.
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A recipe for Dumb Ways to Die’s success

Jennifer Chan | Global | May 24, 2013

Global – McCann’s group account director Adrian Mills shares the success factors of the globally acclaimed gaming app “Dumb Ways to Die”.
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MMDA torches Dan Brown’s Inferno

Oliver Bayani | Philippines | May 23, 2013

Philippines - Dan Brown's new book "Inferno" have miffed officials Thursday after calling Manila as the "gates of hell" amidst the government's ongoing hard efforts to boost tourism.
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Nespresso lures guests at Cannes

Charlene Teo | Europe | May 23, 2013

France – Coffee brand Nespresso has thrown its corporate weight behind the 66th Cannes Film Festival 2013.
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Pink Dot preview [GALLERY]

Charlene Teo | Singapore | May 23, 2013

Singapore – Marketing Events got into the thick of action yesterday at the Pink Dot 2013 special preview. Here's what you can expect next month.
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Absolut Elyx' quest for perfection [GALLERY]

Charlene Teo | Singapore | May 23, 2013

Singapore - Absolut Elyx hosted a launch party themed ‘Craft of Perfection’. Here's how a keysmith made the event memorable.
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Top 3 music videos... sorry car ads

Jennifer Chan | Global | May 23, 2013

Global - Car brands have a long association with pop culture and like it or hate it Pitbull's "Sexy People" is another example how music blurs the line between auto advertising.
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Shizens hires Ng to head advertising arm

Yelena Ramli | Malaysia | May 23, 2013

Malaysia – Skincare and cosmetic brand Shizens appoints former senior executive of Boustead Curve to head its advertising and promotions.
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AOTY and MARKies finalists announced

Staff Writer | Malaysia | May 23, 2013

Malaysia - A+M unveils the finalists for the eight Agency of the Year and 27 MARKies categories.
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Oh my England!

Ee Laine Wong | Malaysia | May 23, 2013

Malaysia - One of the biggest complaints among recruiters is the poor command of English among fresh graduates. A+M finds out how the advertising, marketing and communications industries are affected.
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Antics rebrands to Edge Asia

Staff Writer | Malaysia | May 23, 2013

Regional – STW expands its Southeast Asian footprint with the launch of Edge Asia, a regional digital advertising network.
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AIA gets real with latest campaign

Staff Writer | Malaysia | May 23, 2013

Malaysia – In attracting more Gen Y Life Planners, American International Assurance (AIA) has rolled out its Interactive Point-of-Sale app and nationwide campaign.
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