Yale-NUS College picks Hakuhodo Singapore for admissions campaign

Liberal arts and science college, Yale-NUS College, has appointed Hakuhodo Singapore as its design agency following a tender called in August 2017. The agency is tasked with developing a fresh Admissions and Financial Aid campaign for Yale-NUS.The new Yale-NUS Admissions Campaign will be launched in phases within the year and will cover both traditional and online platforms. Previously, the institution worked with Hakuhodo Singapore for in designing the its mascot, “Halcyon” the kingfisher.“Hakuhodo had a clear understanding of our strengths – and the unique challenges we face as a young learning institution. Strategically and creatively, it addressed our concerns and is working to raise awareness of Yale-NUS College. We are excited to see this project through to fruition,” Laura Severin , dean of Yale-NUS College Admissions & Financial Aid, said.“We are extremely proud to be able to play our part in giving the college a distinctive edge in its creative communication to prospective local and international students,” Tanner Nagib, regional client service director and digital director at Hakuhodo Singapore, said.