Pacific Place appoints WE Communications as PR AOR

Pacific Place of Swire Properties has appointed WE Communications as its PR Agency of Record (AOR) after a pitch.The agency will be responsible for driving a communications programme within Hong Kong and will work with Pacific Place to drive a tailored media relations programme in the market.The remit is expected to comprise of a mixture of online and print communications efforts to support activities."Now, when consumers visit malls, they are looking for experiences and engagement opportunities with brands that go well beyond traditional shopping. We look forward to working with the team to help engage customers through content-rich and experience-led storytelling," says Matthew Lackie, executive vice president of APAC.In the same quarter, the agency's consumer team has also won Erdinger (Carlsberg Group Hong Kong), Lawry’s The Prime Rib and Wildfire (both are under m.a.x. concepts, a restaurant unit of Hong Kong Maxim’s Group) and ImagineX Asia, a brand management company for brands such as Club Monaco and 3.1 Phillip Lim.