Watsons Malaysia gets celebrity help for Naturals relaunch

Watsons Malaysia has relaunched its Naturals range, enlisting the help of celebrities to ramp up marketing efforts.The product has been in the market for nearly two years and with the relaunch, Watsons aims to provide product innovation and variation. Held at the KL Bird Park, the relaunch of the natural ingredient inspired product range featured Malaysia’s known personalities including Malaysian actress Deanna Yusoff, lTV hosts Reem Shahwa, Mark O’Dea, Michelle Lee and celebrity entrepreneur Luke Loke.For the launch ceremony, the five celebrities and Hoh were joined by Caryn Loh, general Manager – Trading, Watsons Malaysia for the launch gambit.[gallery link="file" ids="120602,120603,120604,120605"]“Watsons is proud to collaborate with Malaysia’s well known personalities and reintroducing our most celebrated Watsons own label brand the Naturals by Watsons,” Hoh added. During the media event, the celebrities were encouraged to share their individual testimonials for the products.In addition, a treasure hunt involving the five range was organised within the premise of KL Bird Park, in an effort to galvanise the participation of the media as well as bloggers invited.