WATCH Ikea's creepy remake of The Shining

A fan of The Shining? If you are, this ad is for you.Home makers IKEA is paying homage to Stanley Kubrik’s cult classic, The Shining, in a new Halloween web film. Created by BBH Asia Pacific, the iconic IKEA showroom lanes serve as a perfect setting for the re-enactment of the infamous Overlook Hotel scene of a small boy cycling tricycle along eery corridors to equally eery music.Take a look:http://youtu.be/cqsonfSQk2IThe Halloween campaign was the perfect opportunity for IKEA to communicate its daily late night shopping offering of 11pm to its Singapore customers. As an extension to the web film, a social media video hunt will run parallel to the campaign where consumers will be invited to spot and win products that appear in the film.Campaign Credits:Agency: BBH Asia PacificExecutive Creative Director: Scott McClellandArt Director: Marcus YuenSenior Copywriter: Angie FeatherstoneProject Director: Lesley ChelvanAccount Manager: Manavi Sharma and Jade ChengHead of Planning: James SowdenSocial Strategist: Josie KhngDirector: Jordan QuellmanAgency Producers: Daphne Ng and Wendi ChongProduction Company Producers: Bhavna Shivayogimath and Malay PrakashProduction Company: Black Sheep Live