Vietnam Airlines launches global campaign

Vietnam Airlines (VNA) has launched “Reach Further”, a new global campaign that showcases the carrier’s fleet and cutting-edge features with the help of J. Walter Thompson Vietnam.The ad tells a story of a London-based entrepreneur’s long-haul journey to Vietnam to source high-quality coffee beans.  The story is told through the perspective of a British coffee chain owner who travels long-haul to Vietnam, to seal a sourcing deal in a rural coffee plantation.This year’s global campaign focuses on the flight’s long-haul business class while highlighting a host of features that help to provide a superior flying experience.[embed]https://www.youtube.com/watch?v=_rEBigtkbS4[/embed]The new TVC, which was shot on location in London and coffee plantations in Vietnam, was directed by Mark Toia, a director and cinematographer known for some of Tourism Australia’s most iconic ad campaigns. The print campaign features the faces of VNA which include real employees with real names working in the airline.The campaign launched in June 2015 and is currently airing in 10 countries worldwide including the UK, France, Germany, Australia, Japan, Korea, Cambodia, Laos, Myanmar and Vietnam and on global media channels such as Bloomberg TV, Star World, Forbes, BBC, The Economist.It also comprises of digital and extensive OOH presence at Frankfurt airport, London Heathrow, Seoul Incheon, Sydney International, Tokyo Narita and CDG Paris.VNA vice president Trinh Ngoc Thanh said,  “Our global campaign brings this new brand philosophy to life, illustrating how we are reaching further to help our guests reach further.”Saby Mishra, CEO of J. Walter Thompson Vietnam, said, “Our ambition is to globalise Vietnam’s national flag-carrier by crafting a visionary and scalable branding system that keeps pace with this young airline’s progressive modernisation schedule.”