UM Singapore bags Singapore Institute of Technology

Singapore Institute of Technology (SIT) has appointed UM Singapore its traditional and digital media buying and planning duties. The appointment is for the Singapore market. UM Singapore has been working with SIT since 2012.Pat Lim (pictured), managing director of UM Singapore, added: “Our 360 media offerings comprising traditional, digital and content marketing solutions have been well received by them. We are excited to be selected as their media partners and look forward to bringing innovative media solutions for their campaigns.”SIT is Singapore’s new autonomous university that offers industry-focused degree programmes.