UM bags SIM account

UM, under IPG Mediabrands has bagged the AOR for the Singapore Institute of Management (SIM) following the conclusion of a review. Originally founded by the Singapore Economic Development Board, the Singapore Institute of Management is one of Singapore's leading private education institutions.UM’s appointment is effective immediately. UM declined to comment on the length of the appointment but said it was for the Singapore market.Tony Lai, director brand, marketing and recruitment SIM said “The choice for a strategic media partner for SIM's transformation is an important one. UM has shown us that they have both originality as well as tenacity. Originality in terms of thinking out fresh new concepts and tenacity in terms of assuring us that they have the chops to get it done."IPG Mediabrands Singapore managing director, David Haddad said, “SIM provide diverse learning experiences with an overarching vision to be the centre of excellence in education, management development & lifelong learning. UM’s core behaviour of curiousity makes for a symbiotic relationship between our two organisations.”Haddad continues, “We are really excited to partner with SIM at this exciting junction of their transformation journey to disrupt and revisualise the education models for today’s consumer.”