Uber and AirAsia pair up to reach consumers in 16 different markets

Uber has partnered with AirAsia across 16 markets in Asia Pacific and the US.  In a blog post on Uber, marketing manager for Malaysia, Ashvin Khera, said that the partnership will result in "more exciting joint marketing efforts".Uber declined to comment further on A+M's queries.“By working together, we can provide a service that allows customers to request their Uber ride to the airport in step with their itinerary and have their Uber driver partner waiting for them when their flight lands,” Brooks Entwistle, chief business officer, Asia Pacific, Uber said.Meanwhile Tony Fernandes, AirAsia group CEO added that AirAsia is always looking to complement its inflight experience with services outside the plane that meet our standards."Working with Uber allows our guests to plan their entire trip from the moment they step out of their home right until they arrive at their destination, providing amazing travel comfort and peace of mind," Fernandes said.Uber is not the only ride-hailing app to strike a partnership with an airline. Last October, Grab tied up with Singapore Airlines with the same objective of providing convenience and a seamless travel experience for travellers in Southeast Asia, through the integration of their mobile apps. The partnership covers Singapore, Indonesia, Malaysia, the Philippines, Thailand and Vietnam.The partnership enables SIA customers to book Grab rides through the SingaporeAir mobile app, allowing users of the app an option to book a Grab ride to the airport seven days before their scheduled flight.