U Mobile strategises game plan

U Mobile has unveiled its new marketing strategies to gain greater traction in the mobile industry through consumer-centric initiatives and product offerings.By introducing a three-pillar focus, which are affordable connectivity, customer rewards and smart partnerships, U Mobile aims for more consumer engagement by ensuring they receive more than what they pay for."We are looking into more consumer engagements in our pipeline to better understand their trends, lifestyle and needs, which will be handy when we design our products and services. U Mobile will also continue to expand its reach through unique distribution channel, alongside traditional outlets to bring greater convenience and accessibility of our products to consumers," said Jasmine Lee, director of marketing, U Mobile.The new strategy is accompanied by a marketing campaign called "Switch to U Mobile" which promotes its prepaid preposition and the newly launched UMI 38 package, which includes 200 minutes of free calls, 30 free SMS and 500MB of high speed 3G mobile internet with a 30 day validity period at RM38 per month.U Mobile also announced its partnership with popular messaging applications in the market KakaoTalk and WeChat.With this partnership, U Mobile prepaid users who are on Unlimited Mobile Internet (UMI) packages will enjoy free data for KakaoTalk and WeChat, enabling them to stay connected with their friends and family through these messaging services.The telco has also introduced a reward programmed to encourage its current U Mobile prepaid subscribers to invite their family and friends to subscribe to the telco's prepaid service and be part of the U Mobile community.In return, the introducer will enjoy 5% free credit every time their friends top-up. Not only do subscribers get the free benefits, their family and friends will also be rewarded with 15% top up bonus when they port to U Mobile.