TVB expands Olympic broadcast deal

After winning broadcast right to Sochi Olympic Winter Games, TVB has secured right to broadcast the Rio 2016 Olympic Games.In addition to the Games of the XXXI Olympiad in 2016 in Brazil, the broadcaster has also snagged the Summer Youth Olympic Games in 2014 in Nanjing.TVB said it has acquired exclusive broadcast rights across all media platforms, including free television, pay television, internet and mobile. Mark Lee, TVB group general manager, said more than 400 hours of Olympic content will run from 5 to 21 August in 2016.“Our aim is to ensure that as many people as possible are able to watch these popular sports events on all TVB platforms.” The Nanjing 2014 Youth Olympic Games will be held on 16 to 28 August this year. Lee said details of broadcasting schedules will be announced closer to the events.