Top 10 ads on YouTube that got consumers fired up for World Cup

Last night, football fans were left stunned when former champions Germany crashed out of the World Cup after its match against South Korea. Well underway, this year's tournament can be deemed as a "Year of the Underdogs", as major teams put up lacklustre performances.While some fans are left scratching their heads, brands on the other hand, banked on the World Cup hype and produced spots related to the global event. Here are the list of top 10 YouTube ads which are determined by factors such as organic and paid views, watch time and audience retention from 1 to 20 June. Also, YouTube limited its World Cup leaderboard to one ad per brand.1. ItaúBrazilian bank Itaú Unibanco got consumers grooving to the beat by combining samba, pop and rap in its World Cup video. The spot received 43,789,553 views and 160k likes at the time of writing.https://youtu.be/g1Ybv8EhlP42. Guaraná AntarcticaThe spot by Brazilian soft drink Guaraná Antarctica, which had 17,515,912 views and 31k likes at the time of writing, was inspired by the story of Brazilian football player Gabriel Jesus, who went from painting the streets to becoming a professional footballer.https://youtu.be/hYXvy1eOZqM3. NikeAccumulating 18,008,406 views and 55k likes at the time of writing, Nike's ad shows how Brazilian football is born in the streets, lawns and different municipalities. It also aims to show consumers that its football inspires the whole world.https://youtu.be/Vm-avsAjrIo4. GatoradeGatorade's four-minute long short film features the story of Argentine player Lionel Messi on his journey towards becoming a professional player. The spot garnered 11,995,444 views and 96k likes at the time of writing.https://youtu.be/iv1O6UvEr_w5. Beats by DreThe spot focuses on the word "defiant" which is defined to be "Full of or showing a disposition to challenge, resist or fight". The video features four players - Neymar Jr., Harry Kane, Mesut Özil and Benjamin Mendy. It had 13,342,839 views and 16k likes at the time of writing.https://youtu.be/VGykknw9eCM6. PepsiPepsi partnered with Colombian singer-songwriter Carlos Vives to get consumers bobbing their heads to the distinctive Latin drum beat. The spot, which accumulated 4,054,512 views and 9.4k likes at the time of writing, featured scenes of individuals playing street and professional football, while onlookers enjoyed a bottle of Pepsi.https://youtu.be/sCvI1qdohho 7. Sony LIVThe film shows that a hoarse voice will be a football fan's constant companion this World Cup season, and that there are more fans of the game than one would think. The spot had 2,906,272 views and 199 likes at the time of writing.https://youtu.be/OC-3RpCcp5o8. GEICO InsuranceThe American auto insurance company's ad features a soccer player celebrating his game-winning goal with never-ending slide, garnering 2,390,811 views and 18k likes at the time of writing.https://youtu.be/Ck7tFH9R1kE9. adidasThe film features influential creators worldwide, from footballers such as Lionel Messi, Mo Salah, Gabriel Jesus and Luis Suarez, to sports celebrities such as David Beckham, Zinedine Zidane and Jose Mourinho. Other individuals also include NBA star Damian Lillard, Chinese actress Fan BingBing and model Karlie Kloss. The video had 1,671,063 views and 16k likes at the time of writing.https://youtu.be/hqaUF2JNY_U10. Coca-ColaCelebrations are always made better with a bottle of Coca-Cola in one's hand. The spot had 1,586,053 views and 18k likes at the time of writing.https://youtu.be/fdS6lVtzZdwIn the meantime, the World Cup also presents a good opportunity for football players to milk their social media following. French player Paul Pogba topped the ranking with 10,782,551 interactions across Facebook, Twitter and Instagram. Making it to the top three were Argentine player Lionel Messi with 7,739,909 interactions and Portuguese player Cristiano Ronaldo with 5,758,935 interactions.This was according to a study by Socialbakers that has been carried out since 14 June 2018, using the official pages of all the soccer players and the 32 teams participating in the 2018 World Cup.Meanwhile, Mexico was the country that came out on top with 9,163,527 interactions, followed by Germany 6,589,602 interactions. France was ranked third with 5,622,261 interactions and following closely behind was Spain 5,390,186 with interactions. Portugal also made it into the top five with 3,997,085 interactions.[gallery columns="2" link="file" ids="226097,226098"]Read also:FIFA struggles to find sponsors and partners despite impending World CupShould more brands look to Asia for sponsorship dollars?