The Murray appoints CatchOn as agency of record

Niccolo Hotel's The Murray, Hong Kong, which is scheduled to open in the fourth quarter of 2017, has appointed marketing and communications agency CatchOn to oversee the brand development and PR strategies in Asia for the flagship property.The Murray Hong Kong is a member of Global Hotel Alliance’s Ultratravel Collection. Part of Hong Kong’s Conserving Central Project, the US$1 billion contemporary urban chic sanctuary will feature its originally iconic architecture, as well as 336 oversized rooms and suites across 25 floors. Other facilities include a rooftop bar, a series of signature restaurants and bars, as well as meeting and event spaces.CatchOn will be responsible for developing the PR strategy for this project led by British architecture and integrated design studio Foster + Partners."With the agency's excellent industry knowledge and experience in successful hotel openings, CatchOn presented both a strategic and creative approach to public relations in line with the Hotel’s objectives," said Anton Kilayko, director of communications at The Murray, Hong Kong."Following an extensive search, I am pleased to appoint CatchOn as the agency on record for The Murray, Hong Kong."