The Learning Lab picks OMD Singapore as media partner

Education provider The Learning Lab has appointed OMD Singapore as its media agency for the local market. The scope of work includes media planning and buying, SEO and SEM and performance media.No time frame has been stated for the length of appointment, which is effective immediately.In a statement to Marketing, Eleanor Tan, director, marketing and communications, sales and client services, The Learning Lab, explained that the brand was looking for a partner to help achieve its goal and belief of “nurturing a love of learning” and “cultivating the right learning attitude in children”.“OMD’s data-driven approach, clear strategic vision embedded in strong execution capabilities will be a contributing factor in achieving our business goals and we are looking forward to the collaboration,” Tan added.“The Learning Lab is a great example of excellence in the educational sector and we are proud to be associated with them. Our approach will be driven by the smart use of data and analytics which will help The Learning Lab to personalise the customer experience leading to tangible business outcomes. We look forward to further strengthening their presence and momentum in Singapore,” Chloe Neo, managing director, OMD Singapore, said.“Our focus will be on driving business outcomes rather than just media deliverables and further strengthen their presence here in Singapore,” Ranga Somanathan, CEO, Omnicom Media Group, Singapore and Malaysia, added.