The Economist bugs Hong Kong for new subscriptions

The Economist is encouraging new subscribers with a unique campaign designed to engage people in Hong Kong and bring its editorial content to life.In September last year the weekly newspaper published Why Eating Insects Makes Sense – a story which explored the idea of using insects to feed the ever growing global population.Working with I Love (www.i-love.com) in Hong Kong, The Economist this week took to the streets of Hong Kong Island to dish out free ice cream with one small twist… all the ice cream contains real insects.Until 16 July, an ice cream tricycle will serve ice creams such as Scurry Berry, a fruity ice cream with a mix of insect bits and the smooth and chocolatey Choc Hopper featuring real grasshopper chunks.Grace Hahn, circulation and group marketing director for The Economist Asia Pacific, said she wanted to bring the newspapers and digital content to life in a unique and engaging way."What better way to provoke thought, discussion and debate about such an interesting and important topic than by giving out free insect-laced ice cream on a hot day in the city.”