Telekom Malaysia refreshes visual identity of broadband service UniFi

Telekom Malaysia Berhad (TM) is launching a refreshed visual identity for its fully integrated broadband and value-added service brand, UniFi.According to a statement from TM, the refreshed visual identity puts a new generation of Malaysians, the ‘TheMakersOfTomorrow’, at the heart of the brand. The company has worked with Brand Union for the refresh which boasts a new vibrant multicolour block system that breaks away from traditional monochromatic category thinking.Before:  After:Explaining the refresh Izlyn Ramli (pictured), vice president of TM Group Brand & Communication said brands in this category tend to try to own one colour.“While staying true to our orange and blue core, we wanted to break away, stand out and reclaim our leadership in the market. Like our customers, we are not one-dimensional. That’s how this new multicolour UniFi has come about,” she said."This launch of the UniFi refresh is an important and exciting step for Telekom Malaysia, as they move to champion converged lifestyle services. Over the past year, we have had the privilege of collaborating closely with TM across their portfolio, to help them ensure that their products and services create a truly transformative brand experience," added  Po Kay Lee, managing director, Brand Union.The refresh is part of a larger strategic brand restructuring that is being carried out by global strategic brand consultancy Brand Union. The restructuring will see TM’s sub-brands take the front seat in all communications, with the TM corporate brand acting as an endorser and mark of trust.“TM has a broader role beyond just a broadband or convergence communication services provider. We are an institution with a strong purpose of nation building and an inspiring new vision to deliver Life Made Easier for a better Malaysia,” Ramli said.The brand refresh also coincides with the launch of the new UniFi Advance Plan package and is reflective of TM’s ambition to move the UniFi brand from being Malaysia’s broadband champion to a converged lifestyle services champion.https://twitter.com/TMCorp/status/654197857801633792“We are seeing more and more Malaysians step up to change the world around them. Like magicians, they believe in power of imagination, to create and transform for a better tomorrow.  UniFi is all-embracing and celebrates this spirit, more importantly, enables the magicians to make tomorrow come to life the way they want it. Hence, the UniFi brand proposition of – ‘ForTheMakersOfTomorrow’,” Ramli said.The new integrated brand campaign will be led by TV and Digital initiatives. The core communication channels will be integrated further with radio, out-of-home, digital/social marketing and strong on-ground presence to ensure maximum impact. Each channel is designed to strategically to communicate the new UniFi Advance offers.[gallery link="file" ids="113765,113766,113767"]“Times have changed and consumers are experiencing broadband beyond connectivity in a whole new way. With UniFi Advance and Advance Biz, we are sending a strong signal to the market - both consumer and SME - that UniFi will not only continue to be Malaysia’s preferred broadband platform, but in becoming their convergence champion will be offering unlimited experiences, unmatched choices, unbeatable value and complete business solutions,” she added.