TBWA\KL expands its F&N brand portfolio

F&N Interflavine has awarded TBWA\Kuala Lumpur its F&N Fun Flavours brand portfolio, an addition to F&N Seasons brand currently handled by the agency.Having working with F&N for more than five years, the agency commenced work on the brand this October.Jenny Wong, assistant general manager of marketing, F&N said, "The decision was made after a comprehensive evaluation process that involved F&N's incumbent agencies. Through the years we have developed a strong partnership with TBWA\Kuala Lumpur working on the F&N Seasons brand."Aaron Cowie, CEO of TBWA\ Kuala Lumpur said, "Winning more business from an existing client is a clear testament to our winning philosophy - ‘Disruption'. It also underscores commitment to build our clients business together by way of successful partnerships and collaboration."