Suspension lifted: Ads allowed back on Logan Paul's content on YouTube

YouTube has confirmed to Marketing that ads on Logan Paul’s channels have been re-enabled following a suspension on 8 February 2018.The issue first surface when he created a video around the suicide forest controversy which was deemed disrespectful. Despite a worldwide backlash, he continued to create sensational content which included tasering a dead rat. According to YouTube, the suspension came into action on Paul’s videos after he “exhibited a pattern of behaviour in his videos” which was deemed unsuitable for advertisers, and “potentially damaging to the broader creator community”.In the latest statement given to Marketing, a spokesperson from Google explained the lift was approved as Paul's team has acknowledged and understood its community and advertiser friendly guidelines. However, Paul’s channels remain ineligible for Google Preferred and are still on a 90-day probation period. This means that content from his channels will not be eligible for the Trending tab and will not be included in non-subscriber notifications.YouTube has also now outlined additional steps in its community guidelines to better protect the interests of advertisers, viewers and creators, which go beyond YouTube’s current strike systems.With regards to the actions taken against Paul, two weeks ago, YouTube CEO Susan Wojcicki told audience members at Recode’s Code Media conference that Paul’s team had not done anything that would cause him to be taken off the platform completely. This is because YouTube has a three strike policy in its Community Guidelines."We do terminate accounts all the time. We do have a three strikes rule, and if somebody violates three times, then we terminate those accounts," Wojcicki  added. So far, Paul was deemed to have received one strike for the video involving the suicide victim in Japan’s suicide forest. If Paul’s channel receives an additional two Community Guidelines strikes within a three-month period, he will be barred from posting content on YouTube for two weeks. If there are no further issues, full privileges will be restored. Read also:Has YouTube become a breeding ground for sensational content? After Logan Paul, YouTube tightens grip on video monetisation for creatorsLogan Paul’s latest suicide awareness video – just another PR play?YouTube hits pause on Logan Paul: Should there be more content caution?