Spark wins part of Petra Foods business

Spark, a division within Starcom MediaVest Group, has been appointed agency of record by PT Ceres, a subsidiary of regional chocolate confectionary group Petra Foods Limited.The agency was appointed following a pitch and will handle media planning and buying.“Spark has demonstrated strong media planning capability which we feel can further enhance our communication strategy and better reach our target audience. We are impressed with their ability to leverage proprietary tools in an effective way delivering against our business objectives,”Amos Yang, chief marketing officer, Petra Foods Limited said.“PT Ceres wants to continue to grow their business with a strong team which can deliver meaningful human experiences and better ROI with the help of proprietary insights and tools. We are excited to be working as an integrated team, along with the creative agency - Saatchi & Saatchi, on taking Silver Queen and Top to greater heights,” said Galuh Neftita, business director,  Spark, Indonesia.