WATCH SKII's visually stunning campaign together with ENRA
share on
Luxury beauty brand SKII has unveiled a limited edition line of its iconic Facial Treatment Essence through a campaign. The essence is created in collaboration with emerging digital artist Po-Chih Huang.The campaign, created by Leo Burnett Singapore is being rolled out entirely across SKII’s digital platforms including YouTube, brand site, FaceBook and iVideo as a three-minute film featuring a captivating performance piece by renowned Japanese dance troupe ENRA.Watch the video here:http://youtu.be/aleQb0SJwlUEmploying projection technology, the choreography of the piece featured graphics inspired by the design of SKII’s festive limited edition bottle. Unraveling with every step the dancers take, the dance piece brings to life the emotions and power behind the gift of everlasting beauty.Here is an exclusive look into the making of its video collaboration with ENRA.http://youtu.be/90V8tdya0IMCREATIVE CREDITSCampaign Title : SK-II Festive’14Client : SK-IICreative Agency : Leo Burnett (Singapore)Creative Director : Tim GreenWriter : Rachel Xu, Katrina VillanuevaArt Director : Zoe OngPlanner : Linda FloresAccount Servicing : Genevieve Li, Dahlia Yeo, Lionel Lee and Anna TestaMedia agency : MediacomAgency Producer : Zora GabrovsekProduction Company : Great GunsDirector : Stuart GilliesPost Production : VHQExposure : Digital
share on
Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window