SK-II hires Huge to help with digital experience

P&G’s SK-II has partnered up with Huge to collaborate on its strategy, user experience, design, and analytics for a variety of engagements including website design, marketing campaigns, and innovative new technology projects. The work is being driven from Huge’s Singapore office.Since opening in 2014, Huge’s Singapore office has grown rapidly, partnering with a wide range of regional and multinational companies all looking to transform their businesses with user centered design. The agency has also been heavily involved in Singapore’s vibrant user experience and design communities, regularly hosting events and collaborating with local organisations on education initiatives.“Huge's user-centric design approach is so perfectly aligned with our brand's philosophy on Digital Transformation. We were so impressed with their obsession and rigor towards getting the user experience right at every stage of the consumer journey,” said Kaisy Mae O’Reilly, SK-II global digital transformation leader and associate brand director.“Fundamentally, this is what we believe will make the most impact in the digital space and this shared value with Huge makes for a truly exciting partnership.”“SK-II is an incredible brand and we are thrilled to be working together,” said Martin Riley, managing director of Huge’s Singapore office. “The company has a rich history and truly unique product story, and we’re looking forward to reimagining the brand’s digital presence and creating best-in-class experiences that customers will really love.”