SilkAir picks digital agency

SilkAir has appointed Tribal Worldwide Singapore as its digital agency. The appointment is for a period of two years and is for the Singapore market.SilkAir previously worked with Mindshare as its digital agency. Its creative is held by DDB, and its media buying duties by OMD.Ryan Pua, vice president commercial of SilkAir confirmed the appointment with Marketing adding that moving forward the agency will have to promote its brand online and increase its fan base. It will also be tasked with increasing the brand awareness of SilkAir as well as hold contests and activities on social media to engage the public.Currently SilkAir is also holding an online contest as part of its new brand campaign and 25th anniversary.  Pua declined to comment on the worth of the account.*Image from wikicommons.